Bus/210 Swot Analysis

Topics: Customer service, Customer, Restaurant Pages: 3 (737 words) Published: September 26, 2010
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* Assignment: SWOT Analysis
* Arlene Hynard
* BUS/210
* July 23, 2010
* Deborah Cannady

Assignment: SWOT Analysis 700-1050 words
 
SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the company you chose. The business plan I selected to conduct a SWOT analysis of is Take Five Sports Bar & Grill. Take Five Sports Bar & Grill is a sports-themed restaurant which provides quality food and service to customers while watching football, baseball, basketball, hockey and all professional sports on state-of-the-art high definition flat screen televisions. Menu will offer customers large portions and “homemade quality” to food presentation. Customers will have ability to listen to a television channel they select from the table-top audio system. The strengths of this company are its loyal customer following, established local brand presence in Medlock Bridge, profit of $2 million in sales for the first year of operation, and low food and beverage costs (food, 32% of revenue and beverage 21% of revenue). Weaknesses I have identified include a significant initial investment of $625,000 and aggressive expansion plans. The initial investment of $625,000 is a large sum of money to invest up front. Even with a net profit of $445,000, it does not cover the initial investment for a second restaurant. My recommendation would be to hold off expansion plans for three years minimum. After three years with a consistent net profit, utilize a portion of those funds to open a second smaller location with even smaller overhead and operating expenses, which will require a smaller initial investment. Or a second option could be to offer franchise opportunities. Some areas of weakness include the limited workforce available; hiring experienced bartenders, bussers, wait staff and cooks is a challenge. Currently, no one on staff is able to train the new...
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