Jake Burton is the founder and owner of world's leading snowboarding company. Since 1977, his company has created snowboarding gear that sets the standards for the rest of the industry. In order to be successful, his motto is to "always focus on the sport and everything else took care of it self."
The Exchange Process at Burton Snowboards
Exchange process is when two or more parties' gives something of value to each other to satisfy each party's perceived needs. Exchange process at Burton Snowboards creates a profitable relationship between the company, employees, snowboarding resorts and riders.
Burton Snowboards not only gives quality goods to the riders, they give services as well. They create a relationship with riders by connecting them with the sport itself; snowboarding. The employees of Burton Snowboards mostly are people who are either passionately into snowboarding or trained riders. Jake Burton gives his employees every season, a free pass to Stowe Mountain Resort, and discount to other resorts. Burton also has an Employee Appreciation Day where he shuts down the factory for a day in the spring. He realize that without his employees, his company would not grow as fast.
Resorts and snowboarding are co-dependent. Without the support of resorts, the sport could never have grown. Without snowboarding, resorts can lose a huge amount of business. Jake Burton recognizes this relationship, and to ensure the growth of both sides, he creates programs that help resorts to attract and retain snowboarders. Therefore Burton "Learn To Ride", "Burton Method Centre" and "Smart Style Program" are created.
Jake Burton's entrepreneurial philosophy made his company successful.
He has Visions and Commitments.
Jake Burton's vision is to focus solely on the sport itself. He commits himself to the sport and the growth of the sport. He campaign tirelessly for snowboarding at resorts and for the Open Snowboarding... [continues]
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(2007, 12). Burton Snowboards. StudyMode.com. Retrieved 12, 2007, from http://www.studymode.com/essays/Burton-Snowboards-128632.html
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"Burton Snowboards." StudyMode.com. 12, 2007. Accessed 12, 2007. http://www.studymode.com/essays/Burton-Snowboards-128632.html.