In what ways does Burton Snowboards create utility for its different types of customers?
Burton create utility for people who would like to enjoy a different type of activity in the snowing environment:
• Form utility: Burton took the idea of building the snowboard from snurfer which use to be received as a toy modify its concept to create a snowboard that can be perceived as a winter sport activity.
• Time utility: Burton’s snowboards products are available for people who enjoy snowboarding during the winter and snowing season which are suitable for snowboarding in ski mountains.
• Place utility: Burton made alliance with ski resorts to provide he snowboarding activity in ski mountains when the customers want to try different kind of winter sport.
• Ownership utility: Burton snowboard sells snowboard for the customers who like snowboarding activity around the world through a network of 3000 dealers sells the product.
How can event marketing help Burton expand the customer base for its products?
Burton conducts event marketing to allow people to try out the products for free; this will give the people to have an actual experience of the product and the activity that stays in the people’s memory, also the old customers can be invited and can give testimonies for the people about the product this is a good way to deliver the message about the product and increase the awareness as well. Burton runs about 400 demos around the word, these demos can maximize the audience involvement and interaction, so people remember and recall the product later at the time of buying.
Suggest additional ways Burton snowboards marketers can use the Internet to more effectively build relationships and market their products?
Burton snowboard can use the email newsletters to communicate with the existent customer and interested customers as well. It helps to provide an update about the company’s events and new products introduced....
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