Burger King vs Mcdonald

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It is no surprise that America is the powerhouse of the fast food industry. Marketers spend millions of dollars on advertising trying to convince consumers that their product is better than their competitors. We all know that America is the land of the hamburger and at one point in time gotten into high debate regarding two popular burgers: The Big Mac and The Whopper. So the question is which would you prefer? The Big Mac was first introduced by Jim Delligatti, a McDonalds franchise owner on August 22, 1967 in his Uniontown Pennsylvania for only 45 cents. It was not until a year later that it made its appearance on the McDonalds national menu. The Big Mac is composed of: two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and served on a three part sesame seed bun. According to the McDonalds nutrition chart, it contains 540 calories. The Big Mac jingle “two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” was created by Charles Rosenberg which was on TV commercials for a year and a half until it was discontinued in 1976. Even though the jingle was no longer being advertized on commercials, it remained popular. In 2003, McDonalds revived the phrase to “I’m loving it”. The Whooper, the burger with an attitude, was created by the founder of Burger King in 1957. The Whopper is composed of: ¼ pound beef patty, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion on a sesame seed bun. Unlike the Big Mac, the Whopper is flame broiled and has optional ingredients such as: cheese, mustard, and bacon. Burger Kings policy is “have it your way” giving the consumer the option on how they want their burger. This burger packs on a whopping 760 calories. On March 10, 2009, Burger King, the second largest burger chain, added a twist to having it your way Whopper. The first ever “Whopper Bar” was introduced at Universal CityWalk in Orlando Florida. This was created to give the customer an...
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