Burger King Versus Macdonalds

Only available on StudyMode
  • Download(s) : 26
  • Published : May 7, 2013
Open Document
Text Preview
7 Reasons Why McDonald’s Crushes Burger King Year After Year After Year by Marcus Sheridan
I love talking about food. And I love talking about business. Even better, most of the people that read this blog share these same passions and so today I’m going to deviate a little from the norm and have a little fun analyzing two household names that we’ve all grown up experiencing quite a bit of:McDonald’s and Burger King. The other day, as I was standing at a gas station I looked out to see a McDonald’s and Burger King on opposite sides of the street. Furthermore, I could clearly see that McDonald’s(McD’s) was doing really, really well. It was bustling with activity and the drive-thru was at least 5 cars back. On the other hand, BK, although still relatively busy, appeared to have half the volume of customers as their nemesis. So the question is why? How can McDonald’s continue to kick Burger King all over the field over and over again? I find it a very intriguing question, one that, when analyzed, is applicable to any business or niche. Let’s take a look. -------------------------------------------------

7 Reasons Why McDonald’s Dominates Burger King
1. Branding
When someone says McDonald’s, what comes to mind? It is the golden arches? Maybe Ronald McDonald? How about the Big Mac? Yep, MickeyD’s is loaded with brand images that are embedded into the souls of Americans from a very early age, and the company’s influence has been profound. Now let’s try it for BK. When someone says ‘Burger King’, what do you think of? Personally, I think of that freaky looking ‘King’ guy that appears to belong on some Rated-R movie. Seriously, who the heck designed that guy? Let’s put it like this, who would your child rather approach—Ronald McDonald or Freaky Burger King guy? What a head-scratcher that one is… 2. They Make Tough Choices

McD’s recently went through a major change in their company with the addition of McCafe. Was this an easy choice? Heck no. It was expensive and...
tracking img