Burger King Summay Analysis

Topics: Management occupations, Hamburger, Fast food Pages: 4 (949 words) Published: August 3, 2010
1 Analysis Structure

1-Executive Summary
Burger King Holdings,inc. was been founded in 1953.Burger King is the world's #2 hamburger chain after Mc Donalds. By the early 2000s Burger King is a little left behind. “years of under-investment left it struggling in its rival's shadow by the early 2000s.” although a lot of consumers agree that it meals taste better than McDonald ones but It doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for $2.26 billion, it recovered its latitudes of the sixties. The #2 in hamburger fast food came back progressively in the fight with Mcdonalds. Since 2004 his performance constantly increased. In his intensive marketing campaign it targeted particularly core young male market. “ Advertising Age estimated global measured advertising expenditure of $356m in 2007, making Burger King the world's #95 advertiser.”

2.Company Background.
It's a global fast food restaurant specialized in Hamburger making. By 2009 they reported they had more 12000 restaurants in 74 countries and 90% are privately owned through franchises. 66% are in the United States. With 73,000 employees, they served daily more than 10 millions clients a day.”In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010”(electronic source).

3-Operations and Products.
Management Team
John W. Chidsey: Chief Executive Officer and Executive Chairman John W. Chidsey has served as our Chief Executive Officer and a member of our board since April 2006. Mr. Chidsey became Executive Chairman of our board on July 1, 2008. From September 2005 until April 2006, he was our President and Chief Financial Officer and from June 2004 until September 2005, he was our President...
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