Burger King External Analysis

BURGER KING

Team Members:

Ahmed El Salawy     20050026

Gina Mostafa Hassan                                             20050106

Jala Wageh Younan                                                 20050097

Mohamed Babers     20050275

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      Table of Content

  1. Executive summary

  2. Introduction.

        1. Brief History.

        2. Burger King Egypt.

  2. Mission.

  3. Forces Driving Industry Competition:

    1.   Determinates of entry.

          1. Economies of scale.

          2. Product differentiation.

          3. Capital requirements.

          4. Cost advantages.

    2.   Determinates of Supplier Power.

  1. Switching cost of suppliers.

  2. Impact of inputs on cost or differentiation.

    3.   Determinates of Buyer Power.

          1. Bargaining leverage.

              a. Buyer switching cost.

          2. Price sensitivity

  a. Price/total purchases.

  b. Impact on quality.

    4.   Determinates of Substitution Threats.

          1. Buyer propensity to substitute.

          2. Relative price performance of substitute.

    5.   Determinates of Rivalry.

                1. Brand identity.

                2. Industry growth.

                3. Investment in technology and restaurants.

                4. Product difference.

                5. Exit barrier.

  4. Competitive Profile Matrix.

  5. External factor Evaluation Matrix.

Executive summary:... [continues]

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