Burger King Case Study

IBS, UNIVERSITI TEKNOLOGI MALAYSIA SKUDAI JOHOR BAHRU, JOHOR

EXECUTIVE MASTERS IN BUSINESS ADMINISTRATION SEMESTER II – DECEMBER 2009/ 2010

MRF 0045 CASE ANALYSIS

BURGER KING – BACK ON TRACK PREPARED BY: NAME STUDENT ID H/P GROUP E-MAIL : : : : : FEIRULSHA BIN MOHD KHALID MR 091298 019-7108225 EMBA JB feirulsha@jsh.kpjhealth.com.my

PREPARED FOR: ASSOC PROF DR ROSMINI BTE OMAR IBS, UTM, SKUDAI, JOHOR BAHRU JOHOR

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EMBA BURGER KING CASE STUDY MRF 0045 FEIRULSHA MOHD KHALID MR091298

BURGER KING – BACK ON TRACK INTRODUCTION Founded 1954, Burger King (BK), a fast food restaurant business, grew from only 5 restaurants in Miami, Florida to 12,000 restaurants world-wide currently. Their outlets are located in 73 countries around the globe where 66% of them are in the US alone.

Their flagship product, Whopper - a big sized burger, went into the market 3 years after the company was founded.

The rapid growth in the number of BK restaurants was due to the implementation of the following expansion strategies: 1. Franchise Business and 2. Selling of territorial rights to investors At the same time during the years, BK also experienced several ownership changes resulting from selling and merger of companies.

However, 48 years after that, in 2002, they found themselves burdened with financial problems which were caused by those strategies and ownership changes.

COMPANY BACKGROUND

Burger King (BK) is a restaurant and bar industry, specializing in fast food outlets. The company was founded in 1954 by James Mc Lamore and David Edgerton in Miami, Florida. BK is currently the second largest fast food chain the world after McDonald’s. As at June 2009, they owned or franchised a total of 11,925 restaurants world wide1. Having its
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NYSE Euronext

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EMBA BURGER KING CASE STUDY MRF 0045 FEIRULSHA MOHD KHALID MR091298

headquarters in Miami-Dade County, Florida, the company currently employed more than 37,000 employees and its outlets served... [continues]

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