Burberry Fashion Industry
World Leading Fashion Brands
Burberry, Louis Vuitton, Gucci, Prada, Calvin Klein, Christian Dior, Chloe, Emporio Armani, Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades, but they almost shutter in between world financial crisis (2008 up to date).
They even see themselves included in several financial products such mutual funds, ETFs or be part of financial Indices (Appendix 2). Economists strongly propose that when it comes to long term investments we all should distribute our investment portfolio in a way that will consist to a certain extent from luxury brands. They claim that since customers’ income has the tendency to increase long term, luxury goods value will raise as sales increase. Consumers buy more luxury goods today than before for either emulating richest lifestyles or based in some hedonic grounds (Truong et al. 2008).
Prior economic downturn luxury market had grown 8% per annum (Passariello et al. 2009). In 2009 fashion world experienced a 9% decrease. The global luxury sector is estimated to be an approximately 150bn to 200bn market (Table 1).
Table 1 Global Luxury Sector Retail Value
Source: Burberry (2010)
Burberry’s Roots & Structure
Thomas Burberry
Thomas Burberry a 21 year old draper’s apprentice, in 1856 opened up a small shop in Basingstoke Hampshire in England introducing his first outwear garments for sports. Burberry was the original name and it meant to bond it with its trademark gabardine which embodied total British elegance and lifestyle. Later on (1924), the Burberry check was introduced as a lining to its trench coat before immortalized by Peter Sellers in The Pink Panther. Burberry also accompanied adventurers producing special garments for aviators and expitiditionists.
Nowadays, Burberry operates in international luxury business for which, designs, sources, manufactures and distributes
Burberry, Louis Vuitton, Gucci, Prada, Calvin Klein, Christian Dior, Chloe, Emporio Armani, Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades, but they almost shutter in between world financial crisis (2008 up to date).
They even see themselves included in several financial products such mutual funds, ETFs or be part of financial Indices (Appendix 2). Economists strongly propose that when it comes to long term investments we all should distribute our investment portfolio in a way that will consist to a certain extent from luxury brands. They claim that since customers’ income has the tendency to increase long term, luxury goods value will raise as sales increase. Consumers buy more luxury goods today than before for either emulating richest lifestyles or based in some hedonic grounds (Truong et al. 2008).
Prior economic downturn luxury market had grown 8% per annum (Passariello et al. 2009). In 2009 fashion world experienced a 9% decrease. The global luxury sector is estimated to be an approximately 150bn to 200bn market (Table 1).
Table 1 Global Luxury Sector Retail Value
Source: Burberry (2010)
Burberry’s Roots & Structure
Thomas Burberry
Thomas Burberry a 21 year old draper’s apprentice, in 1856 opened up a small shop in Basingstoke Hampshire in England introducing his first outwear garments for sports. Burberry was the original name and it meant to bond it with its trademark gabardine which embodied total British elegance and lifestyle. Later on (1924), the Burberry check was introduced as a lining to its trench coat before immortalized by Peter Sellers in The Pink Panther. Burberry also accompanied adventurers producing special garments for aviators and expitiditionists.
Nowadays, Burberry operates in international luxury business for which, designs, sources, manufactures and distributes
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