Buiness Processes
Weight Watchers - a simple, new approach to weight loss. Weight Watchers has helped millions of people around the world to lose weight by using a healthy and rewarding system (WWI, 2013). This company was founded by Jean Nidetch in 1963, and today the company operates in 30 different countries (Nordqvist, 2009). There is a whole world of temptations out there and Weight Watchers makes it possible for anyone to be able to control that desire to eat anything you want and keep the pounds off. They use multiple systems and techniques such as meetings, a points plan, the three step approach, and the weight loss tool kit to keep the person dieting focused toward their personal, realistic goal (WWI, 2013).
Weight Watchers is a service oriented business, which means, “it is a company whose primary function is to perform labor tasks for customers; as opposed to a product – oriented business” (Trautmann, 1994-2003). This means Weight Watchers is in existence for the good of their customers, who are people who want to lose weight and change their lifestyle. Within Weight Watchers, there are many ways they achieve a high-level of customer satisfaction which can be shown in several ways. Using the aspects of service operations management, I will show you how and why Weight Watchers runs a successful and well functioning service to the public. Some specific areas we will look into will be the service operations concept, the five competitive objects, the quality, supply chain management, capacity management, and corporate social responsibility.
The first topic that will be covered is the “service operation concept,” which is can be broken down in to these four sections: experience, outcome, operations, and value. Customers of service – oriented businesses believe and value the business’s service concept; this is what they are “buying.” The service concept should be a clear and elaborate shared understanding of the business’s operational strategies and should be different
Weight Watchers is a service oriented business, which means, “it is a company whose primary function is to perform labor tasks for customers; as opposed to a product – oriented business” (Trautmann, 1994-2003). This means Weight Watchers is in existence for the good of their customers, who are people who want to lose weight and change their lifestyle. Within Weight Watchers, there are many ways they achieve a high-level of customer satisfaction which can be shown in several ways. Using the aspects of service operations management, I will show you how and why Weight Watchers runs a successful and well functioning service to the public. Some specific areas we will look into will be the service operations concept, the five competitive objects, the quality, supply chain management, capacity management, and corporate social responsibility.
The first topic that will be covered is the “service operation concept,” which is can be broken down in to these four sections: experience, outcome, operations, and value. Customers of service – oriented businesses believe and value the business’s service concept; this is what they are “buying.” The service concept should be a clear and elaborate shared understanding of the business’s operational strategies and should be different
Bibliography: Goetsch, D. & Davis S. (2010) Quality Management for Organization Excellence (6th ed.), Upper Saddle River NJ: Pearson Education Nordqvist, Christian. (2009) “What is Weight Watchers? What are the Benefit” [online] available at: http://www.medicalnewstoday.com/articles/149454.php Slack, N., Chambers, N. & Johnston, R. (2010) Operations Management (6th ed,), Harlow: FT Prentice Hall Trautmann, O. Carl. (1994 – 2003) “Dictionary of Small Business” [online] available at: http://www.small-business-dictionary.org/default.asp?term=SERVICE- ORIENTED+BUSINESS WWI 2013, “Weight Watchers” [online] available at: http://www.weightwatchers.co.uk