Building a Local Fashion Brand
Executive Summary
This report is prepared on the basis of a survey on a local fashion brand (Deshi Dosh), & it’s a survey to building this brand as a strong brand.
The concept of branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander, which means “to burn,” as brands were and still are the means. Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers. Because of past experiences with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or means of simplification for their product decisions.
Building a brand is a step by step process. There are four steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Deshi Dosh. In order of these steps or blocks we made a questioner of 69 questions & held a survey on 50 people. After the survey we convert the result into percentage and put it into graph to show the situation.
The topic has been selected to building some local fashion brands (deshi Dosh). A major objective of the report is to make customer based equity for these brands. After studying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building.
CHAPTER: 1
(INTRODUCTION)
1.1 . Introduction:
To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CBBE model which has four steps or six blocks. Beside this marketer face two questions are: What do different brands mean to customer? And how does the brand knowledge of consumers affect their
This report is prepared on the basis of a survey on a local fashion brand (Deshi Dosh), & it’s a survey to building this brand as a strong brand.
The concept of branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander, which means “to burn,” as brands were and still are the means. Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers. Because of past experiences with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or means of simplification for their product decisions.
Building a brand is a step by step process. There are four steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Deshi Dosh. In order of these steps or blocks we made a questioner of 69 questions & held a survey on 50 people. After the survey we convert the result into percentage and put it into graph to show the situation.
The topic has been selected to building some local fashion brands (deshi Dosh). A major objective of the report is to make customer based equity for these brands. After studying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building.
CHAPTER: 1
(INTRODUCTION)
1.1 . Introduction:
To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CBBE model which has four steps or six blocks. Beside this marketer face two questions are: What do different brands mean to customer? And how does the brand knowledge of consumers affect their