Building and Sustaining Strategy

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BM6101 – Building and Sustaining Strategy

BM6101 Building and Sustaining Strategy
(Semester 1)

This Level 6 module aims to examine the theory and practice of strategic decision-making through an investigation and analysis of external and internal environments, strategic options and choices, and strategy implementation. It will enable students to develop an understanding of business strategy formulation and its practical application under differing conditions for various types of organisation e.g. MNCs, commercial firms, SMEs, public sector, and social enterprises. In particular it addresses key challenges in the areas of global and local competition, sustainability, governance and ethics, HRM, leadership, change and diversity, and technology. BM6101 builds upon students' prior learning at Levels 4 and 5 and integrates these to provide a holistic perspective of how organisations determine and deliver their business strategies.

Essential Text
The set book for this module is:
Johnson, G ., Whittington R., and Scholes, K. (2011), Exploring Strategy: Text & Cases, 9/e, Harlow: Pearson (FT Prentice-Hall). ISBN 978-0-273-737025
Notes: (i) UoG‘s discount code for buying Pearson books is ZP039B (ii) after acquiring the book, you will need to register your access code for the accompanying MyStrategyLab on-line resources, to which you MUST have access
This will be referred to in the guide as the ―module text‖, or sometimes by the abbreviation ―JWS‖. It will be supplemented with readings and case studies from journals, newspaper articles and other strategy-related texts (e.g. see below), plus various video/audio resources.

BM6101 Module Guide Sem1 2012-13 v1

Page 1 of 17

BM6101 – Building and Sustaining Strategy

Essential Online Resources
The BM6101 Moodle site (accessed through UoG front page) will contain the module guide and assessment briefs for download and/ or print. There will also be a l ink provided for access to the MyStrategyLab site.

MyStrategyLab (MSL)
NB you MUST purchase access to this site. Without access, you will be unable to complete and pass this module.
The MSL site is the main site used for this module. The site contains many interesting and useful features. You are advised to check every day to ensure you are aware of any notices and updates that may relate to you. The site contains the following:

Welcome Page (first view)
Week and chapter specific resources
Notifications page – all important course notifications will be displayed both here and on Moodle
Discussion Board
e-mail service
Glossaries of key terms in English, Chinese and French languages

We advise that you don‘t need to complete everything on the MSL site. Rather, use it to help with any aspect of the module that you feel requires extra practice. Of course, if you feel it beneficial to your study, then by all means complete all that you wish – it is there as a resource to be used in the best way that you see fit. The course content is divided into weekly sections where the content correlates to the week and chapte r sections related to the lecture and seminar classes.

Other Useful Texts
The following are other useful texts on Strategic Management, most also available in the Learning Centre library, that cover the core material for this module and have supporting website resources (but you will also need the JWS module text and MyStrategyLab resources for the assignments): 

Campbell D., Edgar D., and Stonehouse G. (2011) Business Strategy: an introduction 3/e. Basingstoke: Palgrave ISBN 978-0-230-21858-1 this recommended text covers the main elements of strategic
management in a clear and concise way, particularly the internal and external analyses.

Clegg S., Carter C., Kornberger M., and Schweitzer J. (2011) Strategy Theory and Practice. London: Sage ISBN 978-1-84920-152-0
this recommended...
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