Build –A- Bear: Build- A- Memory
1. Give examples of needs, desires and demands that Build-A-Bear consumers demonstrate, differentiating between each of these three concepts. What are the implications of each on Build-A-Bear’s actions?
R/: When we speak of need we mean something that affects human behavior, an indispensable resource for their welfare. In case of children do something fun and spontaneous. This need becomes a desire to obtain a product / service satisfaction, in Beard Build a customer can get a toy that not only meets the need to play but the desire for something unique. For this reason the application requires a product to satisfy a need also contains an added value.
2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a transaction of Build-A-Bear?
R/: The process begins at “Choose Me” Station where costumers select an unstuffed animal skin from a box. At “Stuff Me” station, the animal comes to life as child operates a foot pedal that blows in the amount of “fluff” that he chooses. In “Hear Me” station, customers decide if include or not a voice box. In “stech me” station child stitches the animal shut, “Fluff Me” where children can give the animal a spa treatment, “Dress Me” where can find all kinds of accessories and finally “Name Me” where a birth certificated is created with the children selected name.
3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? R/: Within five marketing management concepts, Societal Marketing concept is what best describes the work in the company Build-A-Bear because holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer´s and society´s well-being; for instance, in this case we see that customers are most important in the company and the contributions they make are of great help to improve and increase productivity at Workshop. Furthermore,...