Bubble Up Trickle Down

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Eri Salisbury
Unit: 5 contextual influences in art and design.
National diploma in art and design

In this unit I have studied and researched bubble up and trickled down and how this has an effect on continuous changes of fashion trends. I will research further into how fashion trends from the runway are adopted by the high street shops and worn by the fashion followers and how the trends on the streets are recognized by the media and picked up by the fashion leaders. I’ll demonstrate this by using Dior New Look from the 1940’s – 1950’s as an example of the trickle down affect. I’ll also be discussing the hippie style and how the small trend evolved to becoming a global trend, this would be the example of bubble up. I’ll also be exploring the affect the media and the images they advertise to the society has changed the way people look and dress. Fashion has become a language, we use it to express ourselves and it has become our identity, giving us the individuality to separate ourselves from others. What we wear sends messages to people and what sort of citizens we are. Also the media has devised fashion in to groups and in turn has helped the process of persuasion by getting people to buy in on their preferred categories of fashion, so now what we wear defines us. clothes reflect part of our personality people often have their own significant Item of clothing that associates them to their style for example, (chavs) would wear sportswear like joggers and trainers, boho style would wear long dresses with prints with a lot of different accessories. This has created stereotyping amongst people. ‘Human beings have always used their appearance as personal advertising - a calling card signalling who we are and where we are at. As our world grows ever more complex and fragmented, the importance of appearance grows ever greater: our visible differences and similarities facilitating interaction and relationships.’ Ted Polhenus website...
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