Btech Higher National Diploma in Business
bsBTECH Higher National Diploma in Business
Unit Number and Title | 7. Business Strategy | Start Date | 14/10/2012 | Assignment Due Date | 18/10/2012 | Assessor Name | Ms. Lynette Hatley |
Assignment No | 2 | Assignment Title | Formulate a New Strategy | Assignment Brief | This assignment gives the learners’ the opportunity to produce an organizational audit for a given organisation and to carry out an environmental audit for a given organization |
Assignment Task / Description:
Task 1
QUESTION1(LO2, Assessment criteria 2.1 and 2.2)
Read the case study on IKEA and then answer these questions.
A. Conduct a SWOT analysis on IKEA using a SWOT Analysis Chart
Stunities available in market and byminimizing its threats. * retain a strong identity in the market.
CONCLUSION
IKEA is a well-known global brand in home furnishing with hundreds of stores across the world. It assess its external and internal environment,which reveals its strength, weakness, key opportunities it can takeadvantage of and threats it must deal with. IKEA responds to bothinternal and external issues in a proactive and dynamic manner byusing its strengths and reducing its weaknesses.IKEA·spassioncombines design, low prices, economical use of resources, andresponsibility for people and the environment. Through this, IKEA isable to generate the strong growth it needs to retain a strong identityin the market.IKEA has discovered a business truth ²Being sustainable and responsible is not just good for customers andthe planet, it is also good for business.
Concentrate on urban areas, where apartments are smaller and the
population more transient
Concentrate on university areas with the budget-focused students
、
first time homeowners and new immigrants . low cost products of awide variety, that meet the needs of their modern lifestyle
Better to use a younger target market strategy to build customerloyalty to the brand, they are fun to be
Unit Number and Title | 7. Business Strategy | Start Date | 14/10/2012 | Assignment Due Date | 18/10/2012 | Assessor Name | Ms. Lynette Hatley |
Assignment No | 2 | Assignment Title | Formulate a New Strategy | Assignment Brief | This assignment gives the learners’ the opportunity to produce an organizational audit for a given organisation and to carry out an environmental audit for a given organization |
Assignment Task / Description:
Task 1
QUESTION1(LO2, Assessment criteria 2.1 and 2.2)
Read the case study on IKEA and then answer these questions.
A. Conduct a SWOT analysis on IKEA using a SWOT Analysis Chart
Stunities available in market and byminimizing its threats. * retain a strong identity in the market.
CONCLUSION
IKEA is a well-known global brand in home furnishing with hundreds of stores across the world. It assess its external and internal environment,which reveals its strength, weakness, key opportunities it can takeadvantage of and threats it must deal with. IKEA responds to bothinternal and external issues in a proactive and dynamic manner byusing its strengths and reducing its weaknesses.IKEA·spassioncombines design, low prices, economical use of resources, andresponsibility for people and the environment. Through this, IKEA isable to generate the strong growth it needs to retain a strong identityin the market.IKEA has discovered a business truth ²Being sustainable and responsible is not just good for customers andthe planet, it is also good for business.
Concentrate on urban areas, where apartments are smaller and the
population more transient
Concentrate on university areas with the budget-focused students
、
first time homeowners and new immigrants . low cost products of awide variety, that meet the needs of their modern lifestyle
Better to use a younger target market strategy to build customerloyalty to the brand, they are fun to be