Btec Business Unit 4 Communication P7

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P7 ‘Madness in the Method’

It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.

Electronic Methods of communication

Electronic methods of communication refer to more modern communication, which can be performed through a variety of more modern devices, such as Computers (and laptops), Telephone/mobile phones, Faxing machines etc. Electronic communication has only widely been available since the 20th centaury.

Email

Electronic mail (or e-mail or email) is an Internet service that allows those people who have an e-mail address to send and receive electronic letters. Those are much like postal letters, except that they are delivered much faster than regular mail, when sending over long distances, and email is usually free. Email is appropriate for use by anyone in a working or business environment. It enables the sender to transmit lengthy information to others for free, in a much quicker time that it would to manually mail someone.

Types of web based email companies include MSN/Hotmail, Gmail, Yahoo Mail and AOL, which all allow people to sign up for free, and receive a free email address.

Email might be used within companies, to send notifications, or perhaps by ‘attaching’ word documents to other members of staff. Emails can also be used by businesses by way of marketing; e.g. businesses take customers email addresses in surveys, and then use the address they have given in order to send them information regarding the release of new products.

Telephone/Mobile

The telephone is a relatively modern form of communicating with individuals. A telephone is an electric communications tool. Using a telephone, two people who are in completely different places can convey messages, and have conversations with one another. Early telephones needed to be connected with wires, however because of the technology we have developed, telephone calls can be sent via radio waves. This is also referred to as wireless communication.

The telephone was invented in 1876 by Alexander Graham Bell. Since then, the telephone has been developed to the extent that individuals can now walk around with ‘mobile’ phones, which enable them to be contacted at any minute, anywhere in the world. Modern computers nowadays also sometimes have software called ‘modems’, which enable them to talk to other computers via a telephone line.

A business might use a telephone in order to get in touch with colleagues if there are critical problems, e.g. if they are late, or for example if they are not needed for work on that particular day. Businesses might also use telephones as marketing tools, to phone existing customers, instead of emailing them. This is because phones are more accessible, and to the point. They are common, for example in the modern world it is unusual for anyone not to be in possession of a mobile phone, and furthermore they are international as most people in the modern world are in possession of a mobile telephone.

Web

Web communication simply means to be able to communicate with another person, or in a businesses case; communicate with a customer. That which we use to create an engaged community of users I term social media. Blogs, wikis, social networks, e-vites are all web based methods of communication used by professionals in the business environment. [pic] [pic] [pic]

More than a quarter of all teenagers aged 13 to 19 (26%) reported using s [pic]ocial network sites such as Facebook or Twitter to socialize or communicate with their friends daily, instead of texting or talking face to face....
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