Bsop 598

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TEAM “B”

13
Course Project: Portfolio Management Plan
Apple Inc.

TEAM “B”

13
Course Project: Portfolio Management Plan
Apple Inc.
Virginia Cyprian, Bradley Hunt, Samuel Osei, Lolita Ransom & Walter Sumner

Table of Contents
Introduction……………………………………………………………………………………………………………………………………………2 Organization Strategic Plan3
Mission and Goals3
Principal Methods3
Organization Strategic Capacity Plan4
Resources4
Portfolio Management Process4
Flow Chart & Process5
Project Selection Criteria6
Objective Criteria7
Subjective Criteria8
Program Management Plan8
Formal Decision Making Process8
Communication9
Earned Value Management……………………………………………………………………………………………………………………..9 Quality Measures……………………………………………………………………………………………………………………………..10 Managing Deviations…………………………………………………………………………………………………………………10

Risk Management…………………………………………………………………………………………………………10
Risk Mitigation…………………………………………………………………………………………………11 Identify and Resolve Conflict11
Cost11
Schedule11
Quality……………………………………………………………………………………………………………………………..……….11 Change Management Plan12
PMO Importance12
PMO Training13
Involving the Organization in Change………………………………………………………………………………………14 Resource Utilization Plan15
Conclusion…………………………………………………………………………………………………………………………………………….16

INTRODUCTION
A unique significant element in strategic portfolio management is to recognize a project’s creative value and strategic value to the company, with using the examples of the iPhone and iPad, both projects leveraged platform technology leadership, by removing complexity in the product in order to keep the “purest possible simplicity.” (Cass, John 2011) Apple is the trailblazer of not only personal computers, and tablets but also MP3s and smartphones. A key innovation in technology is Apple’s trademark multi-touch screen. Its efficacious influence on the iPhone and iPad comes from Apple’s strategic project portfolio management of the core platform technology. For this paper, Team “B” will create a Portfolio Management Plan for Apple Inc. enhancing their current strategic plan. The portfolio management plan will include Apple’s strategic plan, strategic capacity plan, portfolio management process, project selection criteria, program management plan, conflict resolution plan, change management plan, and resource utilization plan.

Apple’s Strategic Plan (VIRGINIA)
Let’s start with Apple’s mission statement, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (Frequently Ask Questions, 2009) Apple has made an impact on the world of computers. There innovative concepts and designs has made headlines and has set the standard in the industry. Apple products are proprietary in design, and still lead the industry in design products. They have managed to capture their audience attention by producing sleek stylish, modern and user friendly products. As mention previously Apple’s products are proprietary, and they use this position to their advantage designing their own hardware and software gives them a leading edge against their competitor. As stated in the Apple annual report 2012, “The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development, marketing and advertising is...
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