Bsbmkg501B

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Assessment Task 1

BSBMKG501B
Identify and evaluate marketing opportunities

Group Project and Presentation

Student ID : WAI00000OL
Candidate’s Name : Wonhyung Lee

Background

Since 1990, Stefani Australasia has been one of Australia's leading manufacturers and distributors for quality products. Stefani Australasia's products are used in the domestic, industrial and manufacturing sectors and are available worldwide in leading department stores and hardware stores. Stefani Australasia has made a core commitment to provide excellent service and quality products at all times and are at the leading edge of technology in order to meet the changing needs of its customer base. To meet its objective of supplying products which are of an assured level of quality, Stefani Australasia’s management has committed to both a Quality Assurance Program and an ongoing staff-training program

Stefani Australasia is a well-established manufacturing and distribution company based in Western Australia. We enjoy an excellent reputation within the industry and we have built an international worldwide network of businesses to which we supply quality goods. Stefani Water Purifiers turn ordinary tap water into pure, safe, healthy drinking water. We have a great range of home water filter solutions, including Counter Top Water Purifiers, Ceramic Water Purifiers, Terracotta Water Purifiers and Stainless Steel Water Purifiers. Stefani Water Purifiers are the safe, economical way of turning ordinary tap water into fresh water that tastes great and is healthy for drinking and cooking. Pure, fresh tasting water always on tap!

Market Analysis

Market background
Mainly Stefani product selling for hardware stroes.

Market Size
In Australia have some hardware stores. One of the big company is Bunnings. Bunnings have Warehouses 194 ,Smaller format stores 59 , trade centres 36. They have number of team members was 31,370.

Market Growth
Every year...
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