Bsad 204 Chapter 1 Test

Topics: Krispy Kreme, Doughnut, Dunkin' Donuts Pages: 5 (1123 words) Published: September 23, 2012
Question 1 2 out of 2 points
Eastman Kodak owns a company that manufactures dental radiation equipment. The company, which is run as an independent unit, has experienced excessive financial losses the last three years. The ____ for the company would be expected to develop the long-term plans needed to make the company profitable.

Selected Answer: top manager
Correct Answer: top manager
Feedback:Top managers are responsible for the overall direction of the organization.

Question 2 2 out of 2 points
Walker supervises operations on the chassis assembly line for a large vehicle manufacturer. Most of his time is spent in quality control maintenance, scheduling workers, and training new employees. Walker would be categorized as a:

Selected Answer: first-line manager
Correct Answer: first-line manager
Feedback:Walker is overseeing nonmanagerial workers who are directly responsible for producing goods.

Question 3 0 out of 2 points
During the week of August 9 in 2004, Robert Rothschild Farm boosted the morale and showed its gratitude to its 75 employees at its retail store, cafe, and production facility by hosting its first employee appreciation week. "It was a good mix of fun and learning," said Robin Coffey, marketing manager. Coffey is an example of a:

Selected Answer: top manager
Correct Answer: middle-level manager
Feedback:The marketing department is a division. A division manager is a middle-level manager.

Question 4 2 out of 2 points
Middle managers typically:

Selected Answer: do all of these
Correct Answer: do all of these
Feedback:All of these are responsibilities identified in the description of middle managers.

Question 5 2 out of 2 points
A first-line manager for a large electric generator manufacturer would:

Selected Answer: manage the performance of employees who actually build the generators Correct Answer: manage the performance of employees who actually build the generators Feedback:Basic to description of first-line managers--managing workers who make the company’s product.

Question 6 2 out of 2 points
Krispy Kreme
Krispy Kreme is a relatively small doughnut seller. It has only 292 stores while Dunkin Doughnuts has 3,600 outlets in the United States. In spite of its size, Krispy Kreme has been described by many as “the hottest brand in America.” The company’s success in an environment that is not conducive to food operations succeeding is due to a mix of “shrewdness, original thinking, and entrepreneurship.” The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 50-pound bag with doughnut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. The company began in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until his death in 1973 when he died without naming a successor. His death caused the company problems for the next decade.

Refer to Krispy Kreme. To be successful, managers need four skills. The fact that Rudolph was a skilled baker when he purchased the secret doughnut recipe indicates he had ____ skills.

Selected Answer: technical
Correct Answer: technical
Feedback:Technical skills are the defined as the ability to apply the specialized procedures, techniques, and knowledge required to get the job done. In this case, Rudolph possessed the technical skills of a baker.

Question 7 0 out of 2 points
Team leaders typically:

Selected Answer: do all of these
Correct Answer: manage external and internal relationships Feedback:Second and third responsibilities included in description of...
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