This report will break down the business Bruices’ Juices and explain their proposed expansion as well as inform you of their current position in the market. This report outlines Bruices’ Juices target market for their new product range, it outlines the data that needs to be collected. The report also outlines strategies that are in place and strategies that need to be implemented in order to maintain the position in the market.
Bruices’ Juices is a known product with a large share of the market. They have well established products with a known target market. Bruices’ Juices have two different types of products that are aimed at two different groups of consumers.
This product is aimed at younger consumers. The “fizzy” factor appeals to both teenagers and children, it allows them to receive the effect of a soft drink without the health risks, due to it being a juice based product. This aspect appeals to parents as they understand that while the kids will want to drink “fizzy” drinks they are able to use a healthy alternative.
The non-carbonated range is targeted at families and households, the new generations are very health conscious and therefore are more attracted to this type of product. The non-carbonated range provides a tasty beverage, it also gives the consumers the vitamins and nutrients for everyday activity. Bruices’ Juices targets their non-carbonated range to all health conscious consumers, it does however have a focus on consumers between the ages of 5 and 50.
When entering into a market or before expanding a firm, businesses undertake heavy market research. Bruices’ Juices should undertake in both primary and secondary research in order to fully understand what needs to occur before the expansion and to ensure that the firm remains successful.
Determining Information Needs
Before Bruices’ Juices... [continues]
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