British American Tobacco Bangladesh
Table of Content
Executive Summary………………………………………………………… 4
The Organization…………………………………………………………….5
Marketing Overview…………………………………………………………9
Organizational structure……………………………………………………..12
SWOT Analysis……………………………………………………………..15
Recommendations…………………………………………………………...18
Conclusion…………………………………………………………………..19
EXECUTIVE SUMMARY
British American Tobacco Bangladesh Company Limited is a subsidiary of the British American Tobacco Group Plc. The group is the second largest tobacco company in the world with its Head Quarters in Globe House London. British American Tobacco Group has its business spread over 180 countries with over 250 brands.
The group is divided into 4 regions which are the 1.) Americas, 2.) Western Europe (WE), 3.) Eastern Europe Middle East and Africa (EEMEA) 4.) Asia Pacific (ASPAC).
Each region is then divided into a number of Areas. British American Tobacco Bangladesh is part of the South Asia Area under the ASPAC region. The Area headquarters are in Pakistan and it includes Pakistan, Bangladesh and Sri Lanka. The Regional Headquarters are in Hong Kong.
South Asia Area is the fastest growing Area in the group and one of the most important areas for the ASPAC region. Within the Area, Bangladesh is responsible for providing both volume and volume share. It is one of the fastest growing markets of BAT Group and is considered among the T40 markets or the Top 40 markets which is one of the highest tiers within the group.
BAT Bangladesh is currently the joint market leader with Dhaka Tobacco Industry in the cigarette market. It is the only international company in the Bangladesh tobacco industry and is the value leader of the market. It operates in all segments of the cigarette industry and locally manufactures and sells a mix of both international and local brands.
It is listed in the Dhaka and Chittagong Stock Exchanges with
Executive Summary………………………………………………………… 4
The Organization…………………………………………………………….5
Marketing Overview…………………………………………………………9
Organizational structure……………………………………………………..12
SWOT Analysis……………………………………………………………..15
Recommendations…………………………………………………………...18
Conclusion…………………………………………………………………..19
EXECUTIVE SUMMARY
British American Tobacco Bangladesh Company Limited is a subsidiary of the British American Tobacco Group Plc. The group is the second largest tobacco company in the world with its Head Quarters in Globe House London. British American Tobacco Group has its business spread over 180 countries with over 250 brands.
The group is divided into 4 regions which are the 1.) Americas, 2.) Western Europe (WE), 3.) Eastern Europe Middle East and Africa (EEMEA) 4.) Asia Pacific (ASPAC).
Each region is then divided into a number of Areas. British American Tobacco Bangladesh is part of the South Asia Area under the ASPAC region. The Area headquarters are in Pakistan and it includes Pakistan, Bangladesh and Sri Lanka. The Regional Headquarters are in Hong Kong.
South Asia Area is the fastest growing Area in the group and one of the most important areas for the ASPAC region. Within the Area, Bangladesh is responsible for providing both volume and volume share. It is one of the fastest growing markets of BAT Group and is considered among the T40 markets or the Top 40 markets which is one of the highest tiers within the group.
BAT Bangladesh is currently the joint market leader with Dhaka Tobacco Industry in the cigarette market. It is the only international company in the Bangladesh tobacco industry and is the value leader of the market. It operates in all segments of the cigarette industry and locally manufactures and sells a mix of both international and local brands.
It is listed in the Dhaka and Chittagong Stock Exchanges with