British American Tobacco

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British American Tobacco Group

The British American Tobacco Group is one of the world’s leading international manufacturers of cigarettes, marketing its products in almost every country worldwide. It is clear leader in a competitive and fast moving business. The group consists of four tobacco subsidiaries and they are: [pic]British American Tobacco Company Limited, which produces cigarettes in over 45 countries for domestic and export markets in Europe, Australia, Latin America, Asia and Africa. [pic]Brown & Williamson Tobacco Corporation is the third largest tobacco company in the US. [pic]British American Tobacco (Germany) GMBH is a leading cigarette company in Germany. [pic]Souza Cruz S.A. is the market leader in Brazil and a world leader in tobacco leaf export. BAT subsidiaries operate in more than 90 countries employing around 173,000 people. Multi-national, multi-cultural and multi-disciplined, British American Tobacco Group, a world-class group of tobacco companies. BAT offers a brand for every taste and preference.

Historical Background of British American Tobacco Bangladesh

The history of British American Tobacco Bangladesh (BATB) goes back to 1926 when Messers Usher Smith and Hadridas Roy opened a branch office of Imperial Tobacco in Moulovi Bazaar to manufacture and sell cigarettes. At that time, one other cigarette manufacturing company Carreras Ltd. Existed in the then East Bengal Cigarette Industry. Imperial Tobacco Company Ltd. had its factories in Shahranpur and Khiddirpur. Other brands of cigarettes came to East Bengal from Calcutta.

In recognition of its commitment to international quality and the role it plays in the

British American Tobacco group, Bangladesh Tobacco Company (BTC) on March

22nd, 1998 has changed its identity to British American Tobacco Bangladesh Company

Limited same time has built on its rich heritage. It has enabled the company to capitalize

On the benefit (BATBCL). This has made the company part of a globally recognized

Group and at the s of a strong global brand.

British American Tobacco Group Structure

Parent Company

Regional Operations

Company in Concern

Corporate Profile of BAT

BAT Bangladesh is one of the largest manufacturers of International Tobacco. Its major International Brands are BENSON & HEDGES, STATE EXPRESS 555, JHON PLAYER GOLD LEAF, which are complimented by local brands such as STAR, CAPSTAN and SCISSORS. Presently BAT operates its business in tobacco market under seven major areas. They are Production, Marketing, Finance, Human Resources, Corporate & Regulatory Affairs, Information Technology, and Leaf. These are all independent departments headed by respective directors and managers. The board of directors governs the operation of BATB. And the managing director is the CEO of the company. Above them there is a chairman.

To achieve the standard of excellence this organization follows 6 basic strategies, which are as follows: 1. Developing a focused segmented and differentiated brand portfolio. 2. Establishing an excellent trade marketing distribution capacity and markets. 3. Minimizing supply chain cost with in the constraints of markets objectives. 4. Establishing leading positions in markets where BAT is already strong. 5. Supporting consumer freedom of choice to smoke.

6. Ensuring its people is 1st class.

Human Resource Department

BATB has put in a lot of efforts in responding to various changes and problems through effective formulation and implementation of human resource strategies through the HR department.

Their main objectives have been:

To bridge the gap between top level and lower level management:

To improve employee performance through attractive reward system

✓ To strive for excellent management practice

From recruitment to selection and also from employee welfare to industrial relations, this department has...
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