British Airways Change Management
EXECUTIVE SUMMARY
Business environment means the external forces influencing business management and decisions. It contains two forces, specific and general. Investors, competitors, customers, and suppliers affect directly in their day-to-day operations are the specific forces. Social, political, legal and technological conditions affect organisations indirectly are the general forces. Strategy management and innovation are vital for an organisation’s growth and development. Upon understanding the importance of strategy management and innovation, researchers have formulated theories related to organisational management. Theories have critically analysed with the case study of British Airways by comparing strategies with both external and internal environments. The case study explains the dimensions of business travel and tourism and its social, economic and environmental consequences.
INTRODUCTION
Business Environment encloses all those factors effects an organisation’s operations including investors, customers, suppliers, distributors, competitors, regulations, government activities, economy, demographics, social and cultural factors, and technological developments. In addition to this, physical or natural environment and global environment influences the businesses. As the rate of technological change gets faster, the organisations need to innovate or renovate of the business practices, especially changes in the product, pricing and distribution. Organisational planning in modern times must be based on different technological developments, political developments, legal developments and cultural developments. Strategy, innovation, and change are the main key components that influence the business in growing and sustaining in the current competitive business environment.
Organisational strategic planning process: Strategy is a careful long-term action plan towards the goal. According to the today’s high competition in business environment, the large
Business environment means the external forces influencing business management and decisions. It contains two forces, specific and general. Investors, competitors, customers, and suppliers affect directly in their day-to-day operations are the specific forces. Social, political, legal and technological conditions affect organisations indirectly are the general forces. Strategy management and innovation are vital for an organisation’s growth and development. Upon understanding the importance of strategy management and innovation, researchers have formulated theories related to organisational management. Theories have critically analysed with the case study of British Airways by comparing strategies with both external and internal environments. The case study explains the dimensions of business travel and tourism and its social, economic and environmental consequences.
INTRODUCTION
Business Environment encloses all those factors effects an organisation’s operations including investors, customers, suppliers, distributors, competitors, regulations, government activities, economy, demographics, social and cultural factors, and technological developments. In addition to this, physical or natural environment and global environment influences the businesses. As the rate of technological change gets faster, the organisations need to innovate or renovate of the business practices, especially changes in the product, pricing and distribution. Organisational planning in modern times must be based on different technological developments, political developments, legal developments and cultural developments. Strategy, innovation, and change are the main key components that influence the business in growing and sustaining in the current competitive business environment.
Organisational strategic planning process: Strategy is a careful long-term action plan towards the goal. According to the today’s high competition in business environment, the large
References: British Airways (2010) Available at http://www.britishairways.com/travel/explore-our-past/public/en_gb, Accessed 24th March, 2010. Johnson Gerry, Scholes Kevan, Whittington Richard (2008) Exploring Corporate Strategy, London, FT Prentice Hall. John Swarbrooke, Susan Horner (2002) Business Travel and Tourism, Great Britain, The Bath Press. Michael E. Porter (2008) On Competition, Boston, Harvard Business School Publishing. Ricky w. Griffin (2007) Fundamentals of Management, USA, Houghton Mifflin Company. W