British Airways

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1. Introduction
2. Back ground of the industry
3. Factors Driving Changes
4. Restrains to change
5. Why Organisation Needs Change
6. Organisational culture
7. Organisational resistance to change (Fishbone Diagram) 8. Stake holder analysis
9. Strategies to change
10. Managing the change process
11. Conclusion
12. References

1. Introduction
The following report will elaborate the basic concepts of the strategic management of change. In this regard the report is divided into number of stages. In the first part of the report back ground of the airline industry has been discussed. Moreover a brief introduction regarding the British airways has also been given. The second step of the report will glance on the factors that are driving the change process in the British airways. In this regard PESTEL analysis has been discussed, that will elaborate the external envoi mental factors that assist the organisation to move towards the change. Third step of the report will elaborate the factors that restrain the change process, in this section the individual and organisational factors has been discussed. Next step of the report will argue about why an organisation should use the change process or why it change. Moving forward the next step of the report will discuss about the organisational culture. In this regard the cultural web will be discussed. Which will explain the norms, values, structure and stories about the organisation and their impact as a whole? Then the discussion about the stakeholders has been made, in this regard the stake holder analysis in British airways business context has been discussed, that will elaborated by the insertion if stakeholders mapping. The next step of the report will analyse the organisational resistance to change, in this regard the fishbone Diagram has been discussed. Then the strategy that is used by the British airways for the implementation of change has been discussed. Moreover the type of change that has been done by the British airways has also been discussed. 2. Back ground of the industry

Airline industry is one of the profitable industries in all over the world. During past some decades the air line industry has revolutionized transportation system. Up till 2008 and 2009 during the recesses ion air line industry was growing at 7 percent. But during the recession the whole air line industry is facing number of issues. As the recession has weakened the global economy. To face these issues most of the airlines are making strategic alliances (financialpost, 2009). During the year 2010 it was argued that the global airline industry will recover strongly due to the improvement of both passengers and freight. in this regard the expected rise in global passenger is 5.6% and cargo demand is expected to grow by 11.1%. Moreover in it is also argued by IATA (International Air Transport Association) that airline industry is moving towards a right direction.(bbc, 2009) It is argued that the pace of slow down during the past few years is much faster than expected. The recession has affected almost every industry. The oil and commodity prices and financial institutions all are stroked by the recession. Due to increase in the oil prices the recession has hit the airline industry bitterly. The margins of the airline industry are under the enormous pressure. Although the oil prices have came to its normal position but the number of passengers are less. It is argued that the airline industry is in profit but the UK airline industry is facing disputes in it, due to which the level of growth is not according to the expectations. (Milmo, 2010) British Airways is the United Kingdom’s biggest and leading international airline. Besides international services British air ways is also providing the carriage of freight and mail locally and internationally as supplementary services (Datamonitor, 2008). British airways fly from more...
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