Brisoes Homeware

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International Business Programme
Introduction to International Business
Disclaimer:
The information furnished in this report is purely for academic purposes and in no way does it reflect the firm’s position in reality. Prepare by Jason
Word Count: 2018 excluding references
Table of Contents
1. Introduction 3
2. Findings 4
2.1 Briscoes Homeware 4
2.1.1 Company Background and Current Operations 4
2.1.2 Reasons for Expansion 5
2.2 Target Market Selection 6
2.2.1 Aspects of Business Environment in China 6
2.2.2 Comparison of China and Japan 7
2.3 Entry Mode Selection 8
2.3.1 Comparison of Entry Modes 8
3. Conclusion 10
1. Introduction
The main scope of this report is based on the current position of Briscoes Homeware and the economy environment of Asian countries. Also entry methods of foreign investment are being analysed for the choice of entering a foreign market. Recommendations based on personal point of view were stated for Briscoes Homeware in order to avoid risks of foreign investment. 2. Findings

2.1 Briscoes Homeware
*2.1.1* Company Background and Current Operations
2.1.2 Reasons for Expansion
2.2 Target Market Selection
2.2.1 Aspects of Business Environment in China
In China, Chinese concept of "Face" has something to do with the image or credibility of the person to dealing with. People should never, insult, embarrass, shame, yell at or otherwise demean a person. In ancient times, a Chinese warrior chief, after losing a battle, may commit suicide because he has lost face. While this may no longer occur, the concept of "face" remains alive and well in China. Awareness of face and its impact is an extremely important cultural issue. 2.2.2 Comparison of China and Japan

2.3 Entry Mode Selection
2.3.1 Comparison of Entry Modes
Exporting is the marketing and direct sale of goods in foreign country, which is a traditional way of approaching foreign markets. It offers a...
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