Brink of Bankruptcy

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This paper is being written to fulfill the course requirement for Management Information Systems brief cases analysis. The Brink of Bankruptcy will be focus of our analysis. This paper will focus on several key points which include: • Brief history of

• A comparison of to other online retailer namely and Along with a SWOT analysis of each; • Amazon’s 2001 strategy Similarities and Differences between Amazon’s e-retail and auction, zShop, and Commerce Network businesses • Assessment of the long-term viability of Amazon’s business model; • Assessment of whether or not Amazon’s the current (2001) strategy will enable the firm to achieve profitability; • How Amazon should execute its strategy; and

• Recommendations/Actions to take in early 2001.
Who is was the brain child of Jeff Bezos, a New York investment broker with to book publishing or retail experience. Bezos choose to base his company in Seattle because it was close to one of the largest book distributors. Amazon was incorporated in 1994 and in 1995 Amazon opened their virtual store as an online bookstore. About two month of opening Amazon was selling over $20,000 per week out of Bezos’ garage. The company had a very successful initial public offering that netted about $50 million. As the site continued to grow the company reached outside the realm of selling books and became an online superstore offering books, music toys, videogames, consumer electronics, software, kitchen and home improvement projects. vs. and

This section will focus on the product/service offerings and customer experience of Amazon, Barnes and Noble, and Kmart. Then it will uncover the strengths and weakness of each online retailer. Amazon has steadily branched into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and...
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