Brief Introduction of the Coca-Cola Company

Topics: Coca-Cola, The Coca-Cola Company, Chief executive officer Pages: 1 (306 words) Published: October 12, 2010
The Coca-Cola Company

The Coca-Cola Company is heartquartered in Atlanta, Georgia in United States which is the country of origin of the company. The Coca-Cola Company was established by Asa Candler in 1892. Muhtar Kent who was born in 1952 in New York, United States is currently the Chairman and Chief Executive Officer (CEO) of The Coca-Cola Company and he is also stick with the operation of the company. The Coca-Cola Company establishes its firm in the worldwide areas and currently sells its products to over 200 countries. The firm operations are divided into several geographies which are Eurasia and Africa, Europe, Latin American, North American and Pacific. The Coca-Cola Company is a beverage company which produces more than 3000 beverage products. The Coca-Cola Company is also a manufacturer, distributor, bottler, and marketer of non-alcoholic beverage concentrates and syrups. Under the implementation of the Coca-Cola system, the Coca-Cola Company has to cooperate with over 300 bottling partners worldwide. The company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers. The company has 92800 worldwide associates around the world live and work in the market the company serves. In 2009, The Coca-Cola Company outputted 24.4 billions unit cases products and the sales revenue of The Coca-Cola Company for the year is 30990 millions. The company produces the products such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company has four of the world’s top five nonalcoholic sparkling beverage brands which are Coca-Cola, Diet Coke, Sprite and Fanta.
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