Bread Talk: Corporate Social Responsibility

Topics: Corporate social responsibility, Social responsibility, Triple bottom line Pages: 2 (457 words) Published: July 6, 2014
Corporate Social Responsibility (CSR) is a sense of duty that every organisation is required to uphold. A set of principles, which an organisation adopts, shows that they are socially responsible towards the society that supports them. Organisations should take the Triple Bottom Line (TBL) concept into consideration to ensure that they are not doing anything that is morally unacceptable to the society, environment or economy. TBL is measured in terms of people, planet and profit otherwise known as three Ps. Let us look at how CSR could influence the organisational behavior of ‘BreadTalk’, a famous local brand of food and beverage chain which started in Singapore in the year 2000. The first of the three ‘bottom lines’ is people, where human rights is preserved and ensure that no one person is harmed in the expense of a business. To uphold these human rights, ‘BreadTalk’ which has expanded its business to 15 other countries excluding Singapore could treat all its employees across the different nations impartially. The organisation could also send its employee for trainings related to their job scope, provide basic incentives like medical benefits and also carve a career path through job advancements for them to be motivated to stay on with ‘BreadTalk’ and not just resign halfway. The second P refers to planet, where the organisation should be environmentally friendly and ‘Go Green’ (Reduce, Reuse & Recycle) to ensure that the Earth is not harmed or polluted by their organisation’s activities. “BreadTalk” could reduce energy consumption, reuse and recycle plastic bags since most buns or bread is packed separately. And lastly, the third P refers to profit whereby the organisation is required to contribute to the society in terms of monetary profitability and also by creating jobs for people in the country. “BreadTalk”, has definitely created many jobs all over the world by opening several outlets and franchises. As for increasing revenue, ‘BreadTalk’ has a sales...
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