Brawl in Mickey's Backyard

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The case of A Brawl in Mickey’s Backyard is an interesting case because the lines of market stakeholder and nonmarket stakeholder are blurred. The market stakeholders are the stockholders, creditors, suppliers, customers, employees and distributors to Walt Disney’s Disneyland. [ (Lawrence & Weber, 2011) ] The stockholders are directly affected by housing being built directly across from Disneyland. This might potentially make the experience less whimsical for the customers reducing the potential profits. The trickle down affect the housing might have on smaller businesses that rely on Disneyland for their main income will be adversely affected. The creditors, suppliers, and distributers will also be affected if the need for supplies is reduced. The amount of credit needed to run a business successfully will be reduced. Fewer supplies will be needed and if fewer supplies are needed then there will not be as many supplies being distributed. Employees will be impacted in various ways including reduced hours or layoffs and reduced salaries. The nonmarket stakeholders are the community, government, media, and non-governmental organizations. The community surrounding Disneyland benefits from the tourist visiting in their area. This increases revenues in various businesses. The government benefits from taxes that support their city. The non-government organizations consisted of businesses in the resort district and some local government officials the support want to save the resort district from no-tourism projects. [ (Lawrence & Weber, 2011) ] The need for low income housing is a legitimate concern of the employees. SunCal brought light to this issue and made other citizens aware of the impact housing is having on employees and the environment. The resort area should remain strictly resort in orientation to keep drawing tourist to the area. A possible solution to this problem would be to build housing directly outside of the tourist area. This area is only...
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