Brands Can Last Forever V.S Obsolete Brands

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Prepared by Irena Gorreja
GBA 516 Class: Thursdays EXAMPLE OF A BAD SURVEY INSTRUMENT

1.The total length of time I spent in the emergency room was… Excellent Good Fair Poor
This question is definitely wrong because doesn’t make sense to call the waiting time in the emergency room as excellent , poor, or good, etc. The waiting time in the emergency room can be measured as long or short, or specified as 5 min,10 min,1 hour, more than 1 hour etc. 2.To what degree do you experience the feelings listed below… Anger Never Sometimes Always Frustration Never Sometimes Always The question is about just bad feelings which make people feel bad. It is not asking about other feelings that people try in their life and make them feel happy or enthusiast. 3.We live far away from the community health clinic.

Strongly agree Agree Indifferent Disagree Strongly disagree This statement represents a negative conclusion about the absence of medical service near a neighborhood. It pushes the people to think in a negative way. The question could be, for example “how far from the community health clinic do you live”, or “Do you live near the community health clinic in your area?” 4.Alcohol abusers are always liars:

1 2 3 4 5 6
The question is wrong, first, because starts with (let say )an accusation against people who like drinking a lot. It is not expressed nicely or politely.
Second, it doesn’t explain what represents each number ,which number should be considered a positive answer and which one a...
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