Personal branding is how we market ourselves to others. We all have a brand because we are constantly being judged based on first impressions. According to Careerbuilder.com, 22% of managers screen their staff using social networks like Facebook, and Kaplan says that 10% of admissions officers verify potential students using social networks. Personal branding is also about unleashing what is true and unique about you and letting everyone know about it. As a brand, you are your own free agent: you have the freedom to create a ….. path that links your talents and interest with the right position and ability to move both vertically and horizontally. (Schawbel). Branding means equating your name to a certain topic, product or service. Through branding, your expertise is transformed into a valuable commodity. Author, Garr Reynolds, has a partial list on what branding can do for you:
Differentiate yourself from others in similar fields
Position yourself clearly in the minds of others
Focus your message and your mission
Make emotional, visceral connections
Developing your brand makes you a more valuable asset, whether to the company you work for, a potential employer or your own enterprise. You have the opportunity to stand out and make a name through your brand—for yourself. There are a few step processes for building a powerful brand: Step 1 Discover
You should spend some time learning about yourself, your values, personal mission and unique attributes. If you don’t, it will be at a disadvantage when marketing your brand to others. You can start by removing yourself from distractions and ask yourself, “Who am I?” and, “If I could do anything, what would it be?” Before presenting your brand to the world, reassess your life, career and what you have achieve. You can also ask yourself:”What are my strengths? What are you already known for? What are you passionate about? Your brand should be a natural extension of...
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