Branding Banking Products and Services
BBRANDING BANKING PRODUCTS AND SERVICES
Table of Contents
Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding .......................................................................................................................... 4 Importance of branding ...................................................................................................................... 4 Consumer banking .............................................................................................................................. 4 Corporate banking .............................................................................................................................. 5 Brand management checklist ............................................................................................................. 5 Branding in Banking ................................................................................................................................ 5 The main Challenges in Branding ........................................................................................................ 5 Branding of Bank of Baroda .................................................................................................................... 6 The brand index ...................................................................................................................................... 7 Pros and Cons of Bank Branding ............................................................................................................. 7 Branding- From Bank to Products and Services ...................................................................................... 8 Marketing mix
Table of Contents
Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding .......................................................................................................................... 4 Importance of branding ...................................................................................................................... 4 Consumer banking .............................................................................................................................. 4 Corporate banking .............................................................................................................................. 5 Brand management checklist ............................................................................................................. 5 Branding in Banking ................................................................................................................................ 5 The main Challenges in Branding ........................................................................................................ 5 Branding of Bank of Baroda .................................................................................................................... 6 The brand index ...................................................................................................................................... 7 Pros and Cons of Bank Branding ............................................................................................................. 7 Branding- From Bank to Products and Services ...................................................................................... 8 Marketing mix