Branding

M.O.P VAISHNAV COLLEGE FOR WOMEN (AUTONOMOUS)
CHENNAI-600 034

POST GRADUATION DEPARTMENT OF BUSINESS ADMINISTRATION
2010-2011

SERVICE MARKETING PROJECT
IN
ENTERTAINMENT INDUSTRY
SATYAM CINEMAS

CONTENTS
• Executive summary
• Introduction
• Objectives of the study
• Review of literature
• Methodology
• Findings
• Summary & Conclusion

ABSTRACT
The entertainment industry consists of a large number of sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment.
Sathyam Cinemas is Chennai’s hottest entertainment destination for people. It strives to be at the forefront of media technology and endeavors to bring new entertainment technology to customers first.   It was the first exhibitor in India to introduce 2K digital projection technology with its brand RDX.   It went one step further and introduced digital 3D in RDX and continues to push the boundaries of entertainment technology. The company has a strong ethos of quality and service and all of the businesses that it operates ensure world class quality and experience.   It operates the largest multi format gaming facility in India Blur and the concept restaurants, ID and Ecstasy.   Sathyam Cinemas has forayed into the music business with Think Music and distributes Tamil, Telugu and Malayalam film sound tracks via digital media.   Film distribution is a fast growing vertical of the company.   Sathyam Cinemas has also widened its horizon to producing good quality cinema content.

INTRODUCTION
ENTERTAINMENT INDUSTRY
The entertainment industry (also informally known as show business or show biz) consists of a large number of sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment. In the popular parlance, the... [continues]

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