Branding

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  • Topic: Thailand, Clothing, Thammasat University
  • Pages : 2 (807 words )
  • Download(s) : 80
  • Published : April 11, 2013
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Suphakrit Maneeprawat
5207640805
LIFE IN FAB LANE
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The term “Fashion Editor” reflects a scene of an office that extorts from the beauty and the elegant in the world of fashion. So, the image of the person who works in this career must be taciturn and must persist in their fabulous look all the times. A 28-year-old woman, Jongkol Tangpradit is the fashion editor of ELLE magazine Thailand, the career that most women would die for. Not only that, she also runs her very own clothing line called “Library 6”. Tangpradit was born and raised in Bangkok. She comes from a real Thai family. “My Parents were always letting me do anything I wanted. They wanted me to experience lots of different things while they kept an eye on me from far behind,” she said. Tangpradit was graduated from Faculty of Journalism and Mass Communication, majoring in films and phography at Thammasat University. “I can tell that I love the arts of shooting pictures and films, especially when it relates to fashion,” she said while sipping tea. After she graduated, she applied for a job in clothing line called “Greyhound (famous Thai clothing brand).” She worked as a brand coordinator, where her duty was to push the brand forward while taking care of the advertising and public relations also. However, coordinator was not what she actually wanted to be. “I knew someone who works as a stylist at ELLE Magazine Thailand. She said that the position of fashion editor’s assistant was vacant. There was nothing to hesitate to. So, I went ahead and changed my job,” she said with a little smile. She finally got the job in the position of Fashion Editor’s Assistant at ELLE Magazine Thailand. She was responsible for writing a style guide’s column, including styling for the fashion shoot. She was quite happy with her job at the time. A few years later, she ultimately got promoted to be a Fashion Editor, and that was when her life stepped into a huge responsibility. “Even though...
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