Branded Luggage Analysis

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  • Topic: Suitcase, Hong Kong, Luggage
  • Pages : 241 (7226 words )
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  • Published : April 22, 2013
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DSS
 21106
  AdverMsing
 Management
  Campaign
 

Delsey
 –
 Client
 Team
 
TA1
 Cham
 Ka
 Yan
 Polly
 
 Chui
 Tsz
 Shan
 Didian
 
 Koon
 Tsz
 Ling
 Cuby
 
 Lai
 Paak
 Ling
 Paakling
 
 Leung
 Hoi
 Man
 Niki
 
 Leung
 Wing
 Nam
 Erica
 Tsai
 Chi
 Ho
 Harold
 
 Tse
 Lai
 Shuen
 Sherry
 
 Wong
 Yi
 Tsang
 Anna
 
 52214988
 
 52213200
 
 52214349
 
 52235277
 
 
 52214546
 
 52213574
 
 52215844
 
 52215764
 
 52213629
 

1
 

Delsey
 -­‐
 Background:
 
•  Founded:
 France
 in
 1946
  •  Founder:
 Delahaye
 Seynhaeve
 brothers
  •  Name:
 The
 company
 named
 by
 the
 Founder
 who
 are
 Mr.
 DELAHAYE
 and
 the
  •  Slogan:
 Travel
 Smart
 
SEYNHAEVE
 brothers,
 they
 combine
 their
 name
 –
 DELSEY
 

•  Head
 office:
 France
  •  Business:
 Delsey
 Design,
 an
 integrated
 research
 and
 creaMon
 laboratory
 of
 7
 
designers
 has
 implemented
 a
 consistent
 creaMve
 approach.
 Delsey
  designers
 draw
 their
 inspiraMon
 from
 a
 range
 of
 rich
 and
 unique
 spheres
 (as
  fashion,
 car
 and
 sport
 industry)
 focusing
 their
 creaMvity
 to
 invent
 ever
 more
  innovaMve
 luggage
 
 

2
 

Delsey
 -­‐
 History:
 
1946 The Seynhaeve brothers joined with Mr. Delahaye and together created the DELSEY brand 1972 The revolution: the first rigid suitcase on wheels 1975 Creation of a rigid luggage in injection-moulded polypropylene 1984 First semi-rigid ‘Helium’ suitcase built on an injected monobloc frame 1993 Creation of the ‘Dual Drive’ concept, a rolled suitcase on 2 or 4 wheels 1999 Wheels pack system (patented) stopping wheels scraping against the back 2001 Creation of the largest and lightest polypropylene suitcase in the world 2006 Easy removable wheel system (patent pending) 2008 First fiberglass structure with shape memory (patent pending) 2009 Introduction of the lightest soft suitcase in the world 2010 Launch of Zip Securi Tech, an exclusive security innovation (patented) 3  

Delsey-­‐
 Trademark
 Information

4
 

•  The
 Trademark:
 Delsey®

Delsey-­‐
 Trademark
 Registration

5
 

Delsey
 -­‐
 Spirit:
 
•  DELSEY
 creates
 LIGHT
 and
 DESIGN
 luggage
 with
 HIGH
  QUALITY
 standards
  •  No
 compromises
 on
 FUNCTIONALITIES
  •  Discovers
 the
 equaMon
 between
 lightness
 and
 resistance
  •  DELSEY
 LUGGAGE
 ARE
 SUBJECTED
 TO
 RIGOROUS
 TESTS
  OF
 QUALITY
 FOR
 HOMOLOGATION
  •  Enjoy
 the
 perfect
 balance
 between
 useful
 and
 essenMal
  funcMons
 
 

6
 

Delsey
 -­‐
 Spirit:
 
Design
 &
 Innova@on
 are
 
 …
 
• 
 
 

FOCUSED
 on
 your
 needs
 
  DETERMINED
 on
 innova@on
 
  SHINING
 AHEAD
 so
 you
 can
 feel
 the
 difference
 
 

 
7
 

Delsey
 –
 Innovations
• Totally
 10
 InnovaMons
 from
 1972
 –
 2010
 
• 1972:
 The
 1st
 trolley
 hardside
 suitcase
 with
  wheels
  • 2001:
 World’s
 largest
 hardside
  polypropylene
 suitcase
 
  • 2009:
 The
 lightest
 DELSEY
 soa
 suitcase
  • 2010:
 ZIP
 SECURI
 TECH
 
8
 

Delsey
 –
 Innovations

2010
 -­‐
 ZIP
 SECURI
 TECH
 
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