Brand Preference of Grameenphone Subscriber in Bangladesh
Chapter 1: Introduction
1 Origin of the report
This report is a requirement of the Internship program of BBA curriculum at the Khulna University This report is made under the supervision of Feroz Ahmed, Dean, Management and Business Administration School, Khulna University. The primary goal of the internship is to provide a realistic exposure to job and organizational conditions. It is called an “earn while you learn’ program of training which prepares students for corporate life
I worked in GrameenPhone Ltd. as an intern for 3 months. I worked in regional sales, sales division, Grameen Phone Distribution centre in Jessore area. This product sales division is mainly concern with selling and proper distributing of the product to the target market. They also do and carry promotional activities to increase the market in the region in order to be competitive. Most of the jobs over there were challenging as there are so many mobile operators in the market and the customer choice are very much difficult. I was assigned over there to know the customer trends, their choices of different kinds of brands and how to deal with the customers (Mainly POS-Point of Sale) of GrameenPhone Ltd. I had the opportunity to visit different territory (market) of Jessore with the territory officers of GrameenPhone Ltd. I got a very close look to how the “TO” works in the market. So, I got huge knowledge about direct sales and distribution which broadened my perception about sales. During this period, I used my observation and gained experience about implementing various selling technique and business concept which we learned throughout our graduation period. This observations and experience is portrait in this report which is mostly surrounding about sim card and service selling to the different kinds of point of sale (POS) of GrameenPhone Ltd.
1.2 Report Preview
This report is all about selling which is the most challenging job throughout the product life
1 Origin of the report
This report is a requirement of the Internship program of BBA curriculum at the Khulna University This report is made under the supervision of Feroz Ahmed, Dean, Management and Business Administration School, Khulna University. The primary goal of the internship is to provide a realistic exposure to job and organizational conditions. It is called an “earn while you learn’ program of training which prepares students for corporate life
I worked in GrameenPhone Ltd. as an intern for 3 months. I worked in regional sales, sales division, Grameen Phone Distribution centre in Jessore area. This product sales division is mainly concern with selling and proper distributing of the product to the target market. They also do and carry promotional activities to increase the market in the region in order to be competitive. Most of the jobs over there were challenging as there are so many mobile operators in the market and the customer choice are very much difficult. I was assigned over there to know the customer trends, their choices of different kinds of brands and how to deal with the customers (Mainly POS-Point of Sale) of GrameenPhone Ltd. I had the opportunity to visit different territory (market) of Jessore with the territory officers of GrameenPhone Ltd. I got a very close look to how the “TO” works in the market. So, I got huge knowledge about direct sales and distribution which broadened my perception about sales. During this period, I used my observation and gained experience about implementing various selling technique and business concept which we learned throughout our graduation period. This observations and experience is portrait in this report which is mostly surrounding about sim card and service selling to the different kinds of point of sale (POS) of GrameenPhone Ltd.
1.2 Report Preview
This report is all about selling which is the most challenging job throughout the product life