Brand Plan Vitamins

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  • Topic: Vitamin, B vitamins, Cofactor
  • Pages : 15 (2260 words )
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  • Published : June 11, 2012
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Brand Name & Punch Line

INGREDIENTS Vitamin A Vitamin D3 Thiamin Mononitrate Riboflavin I.P Pyridoxine Hcl IP Mecobalamin Niacinamide Calcium Pantothenate IP (vitamin B5) vitamin C (Ascorbic acid) Vitamin E Biotin Magnesium Copper Zinc Molybdenum Selenium Chromium Lutein (10%) Folic acid Zeaxanthin

QTY. 5000 IU 400 IU 5 MG 5 MG 1.5 MG 500 MCG 50 MG 10 MG 75 MG 25 mg 150 MCG 30 mg 0.55 mg 21 mg 11 mcg 37 mcg 32 mcg 6 mg 1.5 mg 300 mcg

Composition

PACK SIZE SALES PACK THERAPY PACK CASE LOT PTS 31.45

: 3 x10’s :1 x 6’s : 100 PTR 34.94 MRP 50 INR

Therapeutic category
Anti oxidants, Multivitamin, Multi Mineral & Mecobalamin Tablets.

Mode of action
Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9 10. 11. 12. 13. 14. 15. 16. 17. 18. INGREDIENTS Vit. A Methylcobalamin Ascorbic Acid (as coated) Vitamin E (as acetate) Vitamin D3 Folic acid Biotin Thiamine mono nitrate Riboflavin Niacin amide Pyridoxine Hcl IP Calcium Pantothenate L Glutamic acid Chromium Picolinate Selenium (as sodium selinate) Zinc Sulphate Copper Sulphate Manganese Sulphate FUNCTIONS It is needed for new cell growth, healthy skin, hair, tissues & vision in dim light It is used in the treatment of Peripheral neuropathy, Diabetic Neuropathy. Improves cognitive functions. It is an anti oxidant needed for the formation of collagen to hold the cells together & for healthy teeth, gums & blood vessels , improves iron absorption & resistance to infections. Protects RBC’s and helps prevent the destruction of Vit. A &C . Essential for normal reproductive functions , fertility & physical vigor. To maintain the normal calcium and phosphorous levels in the body hence helps to build strong bones, teeth and nails. Promotes normal digestion , essential for development of RBC’s. Vital role in carbohydrate , fat , amino acid and protein synthesis. Helps the nervous system to function properly and necessary for optimal brain functions. Essential for energy metabolism , building tissues & helps maintain good vision. Acts as a component of the co-enzyme in oxidative reaction . Improves mental function. Helps to improve the metabolic function. Carbohydrate, fat & Protein metabolism. Maintain the functions of nervous system. Production of steroid hormones. Only means by which ammonia in the brain can be detoxified. Improves mental capacity and used in the treatment of various diseases related to nervous system. Keeps body metabolism healthy and improves cognitive functions in elderly Protects the beta cells. Prevents oxidative stress hence prevents damage to cell structures. Improves immunity Functions in the body as an enzyme co-factor, formation of hemoglobin & RBC’s , protein metabolism, synthesis of phospholipids, Vitamin C oxidation, production of elastin & formation of RNA. Prevention of cell damage Sugar metabolism. Acts as an anti oxidant which stimulates many enzymes. Anti oxidant. Important role in normal body functions. Ensures normal biochemical reactions of the body. Prevents LDL Oxidation & Reduces chances of Atherosclerosis.

19. 20. 21.

Sodium Molybdate Magnesium oxide IP – 10 mg Lutein/Zeazanthin

Indications  Antioxidant  Nutritional supplement : In Ageing , cardiovascular diseases & diabetes.  Peripheral neuropathy  General weakness  For enhancement of immunity

Dosage & Administration
Adult : 1 Tablet once daily

MARKET ANALYSIS
THERAPY AREA MULTIVIT.WITH MINERAL OTH. MULTIVIT.-MIN. VALUE (INR Cr.) 492 341 % VALUE GROWTH 22.55 23.56 MS % 88.57 69.36

MARKET ANALYSIS FOR TOP 5 COMPETITORS
BRANDS Company MRP PACK ValueMAT(Crores) Apr-12 A TO Z NS - ALK RICONIA - RBX ALKEM RANBAXY LABORATORIES LTD 57 15 10 67 15 SHIELD 60 92.5 ABBOTT HEALTHCARE PVT. LTD 10 10 10 16.93 15 129 ZINCOVIT - APE APEX LABORATORIES LTD. 33 64.5 30 10 11.69 15 21.83 1.49% 2.79% -62.17% 3.1279 32.19 0.0324 0.40% 4.11% 0.00% 1.28% 14.07% 21.89 0.4076 2.9823 1.3492 0.0707 MarketShare Apr-12 2.80% 0.05% 0.38% 0.17% 0.01% GrowthRate Apr-12 27.45% 23.00% -36.41%...
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