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A PROJECT REPORT

ON

- A STUDY ON PERCEPTION OF INVESTORS TOWARDS THE INSURANCE PRODUCTS WITH SPECIAL REFRENCE TO ICICI PRUDENTIAL LIFE INSURANCE .

IN PARTIAL FULFILLEMENT OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

ANUPAM KUMAR

DR. D. Y. PATIL UNIVERSITY GLOBAL BUSINESS SCHOOL
& RESEARCH CENTER
PUNE 411033 *2008- 10*

GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE

Dr. D.Y. Patil University Tathawade, Pune.

FINAL REPORT

ON

Submitted by -

ANUPAM KUMAR

Under guidance of –

MR. GYAN RANJAN

(UNIT MANAGER)

ACKNOWLEDGEMENT

Endeavor in the field of training is purely team work. A successful project is a fruitful culmination of efforts by many people some directly involved some others who quietly encourage and extend support from the background. a project is not complete if one fails to acknowledge all those instrumental in the successful completion of the project.

I would like to begin profound gratitude to MR. K.S.ANANDRAM DIRECTOR of the MBA department, department of management studies, and GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE ,PUNE for all the help rendered by him in order to complete the project work and for his guidance and inspiring me in every move I made during the course of work.

I am also thankfully to my company project guide prf. TARIKA. for her very kind and patient guidance I have received throughout the project work.

I owe an indebted gratitude to my external guide Mr. GYAN RANJAN, Unit Manager, ICICI Prudential Life Insurance , Residency branch Patna for allowing me to do this project work in their company.

I also extend my gratitude to my parents, colleagues and friends for their moral support and their encouragement, which motivated towards successful completion of the project work.

CHAPTER - 1

1.1 GENERAL INTRODUCTION

Life is a roller coaster ride and is full of twists and turns. You cannot take anything for granted in life. Insurance policies are a safeguard against the uncertainties of life. Insurance is system by which the losses suffered by a few are spread over many, exposed to similar risks. Insurance is a protection against financial loss arising on the happening of an unexpected event. Insurance policy helps in not only mitigating risks but also provides a financial cushion against adverse financial burdens suffered. Insurance policies cover the risk of life as well as other assets and valuables such as home, automobiles, jewelry et al. On the basis of the risk they cover, insurance policies can be classified into two categories: -

1. LIFE INSURANCE POLICY
2. GENERAL INSURANCE POLICY
Life insurance is a guarantee that your family will receive financial support, even in your absence. Put simply, life insurance provides your family with a sum of money should something happen to you. It thus permanently protects your family from financial crises. In addition to serving as a protective cover, life insurance acts as a flexible money-saving scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably. Life insurance also triples up as an ideal tax-saving scheme.

Need for Life Insurance
Today, there is no shortage of investment options for a person to choose from. Modern day investments include gold, property, fixed income instruments, mutual funds and of course, life...
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