Good Afternoon everyone. We are Group… Let me introduce our members…. Today we are very happy to stand here and talk about the Topic “What is brand image? Choose a brand and develop a strategy to promote that brand”. Our presentation is divided into 3 main parts. I will talk about the first part “What is brand image”, then … will give his/her opinion about the 2nd part “How to build a strong brand image ” and the last part “Develop a strategy to promote a brand” will be presented by….
Now we turn to the first part of our presentation to answer that question: “What is brand image?” According to definition on the website “businessdictionary.com”, Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ direct experience. The term "brand image" gained popularity as evidence began to grow that the feelings and images associated with a brand were powerful purchase influencers, though brand recognition, recall and brand identity. It is based on the proposition that consumers buy not only a product (commodity), but also the image associations of the product, such as power, wealth, sophistication, and most importantly identification and association with other users of the brand. In the world that consumers lead all the rules, branding is really important. The reason is Brand images are usually evoked by asking consumers the first words/images that come to their mind when a certain brand is mentioned (sometimes called "top of mind"). So all the enterprises try to impress consumers with their brand. And now … will show you “how to build a strong brand image” in the next part of our presentation.
Thanks… (Hi everyone. My name is… Now i’ll talk about…) As we all know, brand image plays an important role in developing business. A brand is an intangible asset that provides...
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