Brand Identity Rationale

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The Brand Identity Rationale for
Doxa International Christian Centre

The Primary logo

Doxa International Christian Centre


logo has the purpose of graphically identifying a particular organisation or product in a way that is unique, appropriate and relevant. I The word Doxa is the Greek original rendition of the weight of God's Glory, His Wealth, Radiance , Presence and Completeness. The Doxa identity however, is more than a design image, rather it is Doxa’s unique character - a combination of its reputation, name, culture and activities as a ministry.


The Typeface


Doxa International Christian Centre

Credit Valley

We have simply chosen two fonts for our identity to deliver the character of the ministry. Our primary font is: Scriptina; used for the main name “DOXA”, chosen for its youthfulness, simplicity and clarity. It is the used in sentence case i.e the “D” in capital letter and “oxa” in lowercase. Our secondary font is: Credit Valley; is selected for its friendly and elegant appeal to compliment our primary typeface.

A B C D E F G H I J K L M N O P Q R S TV W X Y Z a b c d e f g h I j k l m n o p q r s tv w x y z


Credit Valley

a b c d e f g h I j k l m n o p q r s tv w x y z A B C D E F G H I J K L M N O P Q R S TV W X Y Z 1234567890

The icons

Sicke tool Palms leaf

Doxa International Christian Centre
The Doxa corporate Identity consist of two prominent graphic icons which are the brand’s most valued assets, they portray the refreshing values and essence of Doxa; the icons are (1) a graphic representation of a sickle tool and (2) a graphic representation of a palm leaf; these icons is stand for: 1. The Sickle tool: This creative graphic concept that extend at the arm of the “X” in the Doxa brand (see diagram above) is a Sickle tool that give our signature the customized appeal; A sickle is a hand-held agricultural tool with a curved blade typically used for...
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