Brand Identity
DAVID ARKER’S MODEL FOR BRAND IDENTITY
CONVERSE
Core Identity
Product thrust:
Subsidiary of Nike deals in apparel, shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd.
User profile:
Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand.
Performance:
Converse has kept innovation core to its strategy,realizing fully that the only way to sustain the perception is by continuously coming out with different colours n prints.
Extended Identity
Personality:
Converse caters to several user groups like children, sportsperson and adventurers. It has classic shoes for everyday use for both male n female. Thus the personality of the brand has various characters to it.
Sub brands:
Converse is one of the leading producers of watches under the following brand names.
Converse-chuck taylor (All star)
Converse-jams
Converse-jack Purcell
Logo:
[pic] [pic]
Slogan:
It's Converse for Comfort.
Endorsers:
Many basketball players like chuck taylor and Jordan were the endorsers for converse.
DAVID ARKER’S MODEL FOR BRAND IDENTITY
SPALDING
Core Identity
Product thrust:
Spalding specializes in the production of balls for many sports, being perhaps most well-known presently for its basketballs but Spalding also makes a range of products like apparels and shoes. Spalding produced the well-known "Spaldeen" high-bounce rubber ball, said to be a re-use of defective tennis ball cores.
User profile:
Used by kids and youths who are into sports and look for something which is fashionable in its own way with features like durability and funcationality. Attraction among students as its a pocket friendly brand.
Performance:
Spalding has kept innovation core to its strategy, realizing fully that the only way to sustain the perception is by making durable
CONVERSE
Core Identity
Product thrust:
Subsidiary of Nike deals in apparel, shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd.
User profile:
Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand.
Performance:
Converse has kept innovation core to its strategy,realizing fully that the only way to sustain the perception is by continuously coming out with different colours n prints.
Extended Identity
Personality:
Converse caters to several user groups like children, sportsperson and adventurers. It has classic shoes for everyday use for both male n female. Thus the personality of the brand has various characters to it.
Sub brands:
Converse is one of the leading producers of watches under the following brand names.
Converse-chuck taylor (All star)
Converse-jams
Converse-jack Purcell
Logo:
[pic] [pic]
Slogan:
It's Converse for Comfort.
Endorsers:
Many basketball players like chuck taylor and Jordan were the endorsers for converse.
DAVID ARKER’S MODEL FOR BRAND IDENTITY
SPALDING
Core Identity
Product thrust:
Spalding specializes in the production of balls for many sports, being perhaps most well-known presently for its basketballs but Spalding also makes a range of products like apparels and shoes. Spalding produced the well-known "Spaldeen" high-bounce rubber ball, said to be a re-use of defective tennis ball cores.
User profile:
Used by kids and youths who are into sports and look for something which is fashionable in its own way with features like durability and funcationality. Attraction among students as its a pocket friendly brand.
Performance:
Spalding has kept innovation core to its strategy, realizing fully that the only way to sustain the perception is by making durable