Brand History Ysl

Only available on StudyMode
  • Download(s) : 122
  • Published : January 4, 2012
Open Document
Text Preview
Brand History
Founded by: Yves Saint Laurent and his partner Pierre Bergé Chief Designer:
1. Yves Saint Laurent 1962-2002
The Day of Birth: August 1, 1936
The Day of death: June 1, 2008
Reputation:
He is considered by many of the world's best- dressed people to be the inventor of modern fashion. Besides that, he is seen as the last of a generation of clothes designers that made the Rive Gauche (French for "Left Bank" of the Seine River in Paris) home to the most talented fashion designers in the world. These designers include Christian Dior, Coco Chanel, and Hubert de Givenchy -- all people who helped make Paris the international capital of fashion. CAREER:

1. Saint Laurent got his big break when he was only 17 years old.The shy young designer began to work for fashion legend, Christian Dior. 2. By the time he was 21 years old, Saint Laurent was in charge of Dior's empire. He immediately started to develop a unique style that combined Dior's elegance and tradition with a more wearable, realistic style. 3. Saint Laurent struck out on his own in 1961, opening his own fashion house where he created haute couture for socialites and celebrities.  MAIN ACHIEVEMENTS:

1. Saint Laurent's trendsetting clothes not only changed the look of high fashion but also the life of the average woman. 2. Aside from his haute couture clothing, he offered another clothing line for women available in department stores. The designs from this line often turned heads and changed the lives of the women who wore them. 3. In the 1960s and 1970s, when women were joining the workforce in millions for the first time, Saint Laurent designed more gender-neutral looks based on pants and jackets. No longer did women feel like they needed to wear only skirts and blouses. The change met with resistance, but women those who wearing Yves Saint Laurent’s pantsuits would simply take off their pants to dictate what they were allowed to wear on more than one occasion. 4....
tracking img