Brand Entry in Bangladesh- Nike

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1. Background:
In Bangladesh, people are sports loving and the popularity of football and cricket creates huge market for the sports brand. That is why brands like Adidas, Puma, Reebok, CA etc. brands are becoming prominent here. In case of Nike, BATA is the only authorized shop in Bangladesh. But due to its high brand image Nike can operate directly in this country and acquire market share. For this reason, we conducted this research to find out the possibilities of Nike in this country. 2. Objective:

To conduct this study we had these objectives on our mind to achieve: -To identify the existing condition and competition in sports brand market - To have knowledge about BATA store and its involvement with Nike - To acquire knowledge about Nike and its image on consumers and competitors mind - To identify the probable advantages and disadvantages of Nike entry in Bangladesh 3. Methodology:

This study was carried out in several steps. Following methodology was adopted to fulfill the objectives:- * Primary data collection:
We collected majority amount of data by primary data collection method. It includes BATA store visit, Different shop visit, consumer survey and competitor survey. We conducted 80 consumer survey, 10 competitors and sports shop survey. * Secondary data collection:

In the secondary data collection method, we followed online research, website visit, e-mails etc. 4. Limitation of the study:
We faced below limitations to conduct our study:
- Time duration
- Lack of support from the shop owners and competitors
- Political unrest

Detailed report

5. BATA AND NIKE
5.1. Imported Nike categories and price range:
BATA imports sports and running lifestyle products in Bangladesh. The products are Nike Boots and Nike Snickers which are very useful in running or in sports activities. BATA started importing these Nike products from China from 2010 and since then doing successful sale. The price ranges of these products are BDT 5,900 to 11, 900 for different designs. Table1: Imported Nike products by BATA

Current Products|
S n| Picture| Article| Price| Name|
1| | 821-6495| 8,990| Dual fusion|
2| | 821-2495| 8,990| "|
3| | 821-1476| 6,990| Nike Air|
4| | 521-6495| 6,990| Nike Air|
5| | 821-6479| 7,490| Nike Suketo|
6| | 821-9494| 10,990| Nike Zoom I pod|
7| | 821-2494| 10,990| "|
8| | 821-6496| 6,990| Nike lifestyle|
9| | 821-1496| 6,990| "|
10| | 821-6480| 7,490| Nike Casual|
11| | 821-1480| 7,490| "|
12| | 821-1475| 7,990| Mercurial|
13| | 821-7491| 6,990| Nike CTR 360|
14| | 821-2492| 7,990| Nike Full length Air|
15| | 821-6473| 7,490| Nike Air|
16| | 821-2470| 5,990| Nike Soccer|
17| | 821-6477| 6,990| Nike Air|
18| | 821-6478| 6,990| Nike Revolution|
19| | 821-7422| 6,490| Nike Air|
20| | 821-5422| 6,490| "|
21| | 821-1417| 7,990| Nike Air|

5.2. Best and high selling design:
The below table represents best-selling models of Nike sold in BATA store. Table 2: Best-selling models of Nike in BATA
Best-selling model|
Picture| Article| Price| Name|
| 821-1476| 6,990| Nike Air|
| 521-6495| 6,990| Nike Air|
| 821-6496| 6,990| Nike lifestyle|
| 821-2492| 7,990| Nike Full length Air|

Table 3: High demand model of Nike in BATA
The below table represents high demand model of Nike sold in BATA store. High demand model|
Picture| Article| Price| Name|
| 821-1475| 7,990| Mercurial|

5.3. Demanded size:
The following table represents the sizes of shoes demanded by men and women in BATA for Nike. Table 4: Gender wise high demand size of shoes of Nike in BATA The high demand size of shoes|
Gender| Size|
Man| 7,8,9,10|
Woman| 3,4,5|

5.4. Product promotion:
BATA does not have any promotional activity for Nike products because they believe that they are the flagship store of Nike in...
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