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Brand Awarness Survey

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awarness survey
Brand Awareness Survey

1. Which foreign brand/ organization do you associate Corporate Investment Banking with? _____JP MORGAN _____

2. Please select your highest level of familiarity with BNP Paribas from the following continuum:

Heard of

Familiar with

Preferred

3. Which of the following businesses of BNP Paribas are you familiar with: (where 1 stands for the lowest level and 5 the highest)

• Corporate Investment Banking 1 2 3 4 5

• Industry Solutions 1 2 3 4 5

• Retail Banking 1 2 3 4 5

4. Please classify BNP Paribas from 1 to 5 according to the following attributes:

• New to the market 1 2 3 4 5 Established

• Market follower 1 2 3 4 5 Market Leader

5. How would you judge BNP Paribas’ overall reputation as a future employer, in a range from 1 to 5?

• Poor 1 2 3 4 5 Excellent

6. How would you rate your overall brand perception of BNP Paribas?

Really Good

Good

Okay

Bad

Very Bad

7.) To what extent do the following modes of communication influence your image of a brand/ organization? (Where 5 stands for highly influential and 1 for least influential)

• Word of mouth 1 2 3 4 5

• Press articles 1 2 3 4 5

• Advertising (print and TV) 1 2 3 4 5

• Website 1 2 3 4 5

• Conferences 1 2 3 4 5

• Pre recruitment talks 1 2 3 4 5

• Sponsorship of events 1 2 3 4 5

• Scholarship/ Awards 1 2 3 4 5

• Other (specify_______) 1 2 3 4 5

8....

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