Brand Audit About British Airways

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British Airways
I. Personality Elements i. Name British Airways, older British Airways Ltd. Founded in 1974. ii. Logo

iii. Slogan

“Upgrade to British Airways”, is slogan explained the feeling to the company to be a high airplane company. iv. Style Style, it’s like an icon. British Airways is an icon for the airways high company. It has conquered the world through its service and quality. After 35 years it is still in the market. . v. Advertising British Airways wants a good image. It creates a partnership with UNICEF to raise funds for the impoverished country. One of the means used was to collect foreign currencies when they returned from passenger travel. Through this campaign, British Airways has already garnered 1 more than 27 million pounds. British Airways would like to be present on a lot of different support of media. It is maybe, for managed her image



 II. Internal Brand a. Brand Management

The most powerful brands are created when the external marketing reflects the internal culture. British Airways, “world’s favourite Airline” proposition started life as an internal expression of identify for the airline’s own staff. Marketing Management/Philip Kotler … British Airways is a company whose brand image plays an important role. Thus, it is a reflection of British gallantry. It is well-known for these classes, high-end, as first class ... Similarly, any such employee has a uniform so that it is recognizable. This is in line with the concept of "brand icon". These uniforms have been designed by Julien Macdonald. Always in the context of high brand image.

b. Brand structure
British Airways has managed to retain a coherent structure of the company relative to its market. British Airways evokes aviation, good service. That this limit to that. We can therefore consider that British...
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