Brand and Indian Medical Association

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  • Topic: Reckitt Benckiser, Brand, Hygiene
  • Pages : 2 (339 words )
  • Download(s) : 424
  • Published : November 20, 2012
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Dettol
Introduction
Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for “trusted protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933, initially used for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of – wherever they felt the need for disinfection. Interestingly this multi-usage of Dettol Antiseptic Liquid paved the way for the next generation of Dettol Dettol Soaps was born in 1984, giving consumers the same trusted protection for a “100% bath”. Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid hand wash came in 1994 for protection in every hand wash and recently in 2007 Dettol Body Wash was introduced – offering the protection of bathing in a modern, convenient format.

Sources of information

Methods of production
a. Raw material
With a soft nature, each soap contains healthy ingredient, help killing the bacteria and removing dirty and other harmful material while bathing. Adopt international advanced anti-bacteria technology, the high-effective agent not only can kill the bacteria when washing, but also can form a protection in the surface, resisting the bacteria during the next 24 hours. Add natural fruit essence and nourishing ingredient, which penetrates into the skin from outside to inside. b. Machine

Competitor
Savlon, Suthol

Soap industry:
Lifebuoy, Lux, Santoor, Savlon, & Gogrej No.1

Advertisement
Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting then and till now Dettol advertising has celebrated the role of a mother...
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