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BP Analysis
BP plc (British Petroleum)
February 2, 2014
University of Mount Olive

Table of Contents
Title Page ……………………………………………………………………………………….. 1
Table of Contents ………………………………………………………………………………... 2
Introduction …………………………………………………………………………………….... 3
External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends …………………………………………………………………… 6 Socio/Culture …………………………………………………………………………… 7 Global …………………………………………………………………………………… 7
Industry Analysis of Porter’s Five Forces ……………………………………………………… 8 Barriers to Entry ……………………………………………………………………….. 8 Suppliers Bargaining Power ……………………………………………………………. 9 Buyers Bargaining Power ……………………………………………………………… 9 Substitute Product Threats …………………………………………………………… 10 Competition ……………………………………………………………………………. 10
Firm’s Strategies ……………………………………………………………………………… 10 Business Strategy …………………………………………………………………… 10 Corporate Level Strategy ………………………………………………………………. 11 Technology ……………………………………………………………………………...11
Firm’s Competences …………………………………………………………………………….12 Intangible Resources …………………………………………………………………… 12 Value- Added Chain …………………………………………………………………… 16
Competitive Advantage Factor ..………………………………………………………………. 17
SWOT Analysis ………………………………………………………………………………. 18 Strengths ……………………………………………………………………………… 19 Weakness .……………………………………………………………………………. 20 Opportunities. …………………………………………………………………………. 21 Threats ………………………………………………………………………………… 21
Conclusion …………………………………………………………………………………… 22
Recommended Strategic Actions …………………………………………………………….. 24
References …………………………………………………………………………………….. 25

Introduction
William Knox D’Arcy founded BP plc, formerly known as British Petroleum, in 1909, they are a global company specializing
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