Water is a basic necessity for life on earth; it composes up to 60% of an adult's body, while an infant's body consists of up to 75% of water. Our muscles need water to the work and our kidneys use it to filter the impurities in our blood; it is essential to drink enough water in order to remain healthy. A loss of 3% of total body water will cause fatigue and 10% is seriously life threatening. Every day, we eliminate in average about 2.5 litres of water through the processes of urination, perspiration and breathing. The food and drinks that we consume daily, like milk, fruits, meat, vegetables, and fish, accumulate to about a litre of water daily. Therefore it is necessary to absorb 1.5 litres of water in some other form of liquid. Should we be concerned about the water that we drink? In many countries the tap water is not really advisable to drink (except for some parts of Germany and Switzerland, where the tap water regulations are actually stricter than of the bottled waters). The answer to the question should be positive, and for that reason I have chosen to explore on one of the ten biggest industries in the world, beverage industry, and its segment of the bottled waters.
Our tastes and preferences have allowed the industry of bottled waters to expand, which gave an opportunity for many companies to evolve. However, very few of these companies have managed to sell their waters efficiently worldwide. Some of them certainly are Danone Group, Nestle Waters, Coca Cola, and PepsiCo. Many people would argue that water is water, and that it can not differ much from one to another. The truth is that different bottled waters differ in taste and in their particular characteristics because of the minerals and chemicals that they pick up in their passage through the ground towards the spring. Are the ingredients of the bottled waters so important that the sales and our preferences exclusively depend... [continues]
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