Boston Red Sox Management Report

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The Boston Red Sox are a privately owned organization located in the Kenmore Square part of the city. The team plays at Fenway Park, located at 4 Yawkey Way in Boston. The Red Sox Front Offices are also located at Fenway Park. The park is currently celebrating its one-hundredth year, and is the oldest park in Major League Baseball The organization is tall in structure but is also departmentalized by function within this structure. At the top of this structure are the three owners, John Henry, Larry Lucchino, and Tom Werner. This ownership group purchased the Boston Red Sox for $380 million in 2002 (Ozanian, 2012). John Henry is the Red Sox’ principal owner, while Larry Lucchino serves as the President and CEO, and Tom Werner serves as Chairman. This departmentalization can be seen one level down in the hierarchy of the Boston Red Sox.

Under the owners, there are sixteen different departments. These sixteen departments consist of the typical organizational departments such as Marketing, Legal, Human Resources and Information Technology departments, but there are also several environmentally specific departments. These environmentally specific departments include Ticketing, Baseball Operations, Fan services and Entertainment, and Ballpark Operations. The heads of these sixteen departments report directly to the President and CEO, Larry Lucchino.

The Boston Red Sox are privately owned and operated, meaning that they are not sold and traded on the stock market and that all funding comes directly from the owners themselves. The Boston Red Sox gain most of their revenue through ticket sales, as they are known for constantly having a full ballpark while having expesive ticket prices. In terms of sport, market, stadium, and brand management, they are valued at $912 million, the second highest valuation of the thirty teams in Major League Baseball (Ozanian, 2012).

I spoke with Stephanie Maneikis, the Senior Manager for Fan Services and...
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