Boston Beer Company

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Boston Beer Company- Case Analysis
You are the investment banker assigned with the task of setting the IPO price for Boston Beer Company (BBC). Prepare a research report to support your recommendation. As you prepare this report, you may find that you would like to have more field information than what the case offers you. However, the case contains critical information that gives you a reasonable basis to compute its valuation. In addition use the following information for 1995.1 Sales ($ millions) Redhook Pete’s BBC 25.89 59.17 151.31 EPS .75 .25 .40 Book value/share 7.70 4.33 3.00 Price 27.00 24.75 ?

Also, use the following information for BBC for 1996. Make additional assumptions as necessary (and state any additional assumptions) to compute free cash flows for subsequent years: 1. The ratio of Net profit before taxes to sales is 12%. 2. Tax rate is 35% 3. For every dollar of increased sales BBC will increase working capital by 15% (or working capital will increase by $0.15 for every dollar of increased sales) 4. Capex is 2% of sales 5. Depreciation is 2% of sales 6. BBC’s beta is 1.2. Use BBC’s cost of equity as its WACC since its debt is a trivial part of its capital structure. 7. Analysts’ growth forecast for BBC and for the craft brewing segment in general is 30% per year over the next five years. Present the following: 1. Overview of the industry – competitive landscape, expected short-term and longterm industry growth, key players in the industry. Summarize the key facts from the case in about one to two paragraphs. Identify the closest peers to BBC. • Also, present as separate analysis of the relative growth of the craft brewing segment. Suppose the craft brewing segment grows at 30% per year for the next five years. What would be the % share (as a % of barrels sold) of the craft brewing segment in the beer industry? What would be the % share of the craft brewing segment if this segment grows at a 30% per year rate for the next 10 years? How do you...
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